The success of your eCommerce business does not depend on how many people visit your website but on how many of them convert. The more conversions you get, the more revenue you make and it majorly depends on your checkout page.
Which checkout process do you follow? One Page Checkout or Multi-Page Checkout?
Customers desire a simplified checkout experience. A long and complicated checkout hampers the shopping experience which eventually results in cart abandonment. For a convenient checkout process, website owners are shifting towards one-step checkout, leaving the traditional multi-step checkout process behind.
The debate revolving around a One-page checkout vs Multi-page checkout is never-ending. While some eCommerce professionals prefer one-step checkout, some feel a multi-step checkout is a better option.
In this article, I will put forward the differences between the checkout process and help you make a better choice.
One Page Checkout
One Page Checkout puts up all the elements of a standard checkout process on a single page and lets the customers fill out the checkout fields in any particular order.
Pros of One Page Checkout
1. Encourages Quick Checkout
With all the checkout-related details upfront, it allows customers to check out quickly. They get rid of clicking multiple times to head towards the next step (in the case of multi-step checkout) and can enter all their details regarding billing, shipping, and payment on the same page.
2. Easy to Understand
A one-step checkout makes the page design simple and easy to understand and presents a clear picture in front of the customers. This also makes it easy for them to verify their details since they do not need to switch between pages.
3. Reduces Cart Abandonment Rate
An intricate checkout is one of the main reasons for shopping cart abandonment. It is therefore important to optimize your checkout process and provide customers with a smooth checkout experience- One Page Checkout is the best way to do that.
Recommended Read: 10 Benefits of Social Login in eCommerce
Cons of One Page Checkout
1. Slow Loading
Displaying a high volume of content on a single page can cause slow loading on your website. A slow checkout can turn away your visitors and make them search for the product on your competitor’s store.
2. Uncomfortable
Customers who are familiar with a multi-page checkout might not find the one-page checkout comforting. A long checkout form can seem clunky and might discourage a customer from making the purchase.
Multi-Page Checkout
A multi-page or multi-step checkout breaks down the entire checkout process into several pages. Customers have to fill in their details on each page separately to finish the checkout process.
Pros of a Multi-Page Checkout
1. Customers Feel More Secure
Filling all the required details step by step makes customers feel more secure about their purchase, especially if they are purchasing something expensive.
2. Layout Looks Clean
The layout of a multi-step checkout does not look bulky since the checkout fields are divided into several pages which makes the layout clean and uncluttered.
Recommended Read: 8 Checkout Page Mistakes that may be Killing your Conversions
Cons of Multi-Page Checkout
1. Lengthy and Time-Consuming
Because of more number of pages, shoppers find multi-page checkout a lengthy and time-consuming process. Ultimately, customers run out of patience and are compelled to abandon their shopping carts. What’s worse is they decide to purchase from a different store.
2. Difficulties in Correcting Information
Mistakes happen very often while filling out the checkout fields. In a multi-page checkout, customers are left with no choice except to return to the previous page and correct the information. On many e-commerce websites, there is no option to edit and customers are asked to fill in the entire details again. This causes frustration among customers and creates a high chance of cart abandonment.
One Page Checkout vs Multi-Step Checkout: Which one to choose?
If you are in a dilemma about which one has better benefits, I would say- Go with a single-page checkout. These days, a single-page checkout is overtaking multi-page checkout because store owners are more focused on providing customers with a way to complete their transactions in one go rather than asking them to follow several steps.
Consider this: You go to an offline store. After you are done picking what you want, you go to one of the billing counters to make the payment. Tell me which counter do you look for? The counter is less crowded and takes less time for you to make the payment and check out from the store, right? Similar is the case with online stores. Shoppers want to check out as early as possible.
One Page Checkout by Knowband
Our One-page checkout offers various rich features that enhance your store’s checkout process and make it fast and convenient. The module is available for PrestaShop, OpenCart, Magento and Magento 2.
Key Features of One Page Checkout Module
1. Social Login
One page Quick Checkout offers social login options that allow users to register on your store with their Facebook, Google and PayPal accounts
2. Guest Checkout
Visitors who want to shop from your store without getting registered can make a purchase easily with the Guest Checkout option.
3. In-built MailChimp, SendinBlue and Klaviyo Integrator
You can collect the email address of your subscribers directly from the respective email service providers as soon as they log in to your store or subscribe to your newsletters.
4. Supports Multiple Payment modes and Shipping Services
Apart from Credit and Debit cards, Our Quick Checkout module supports various payment methods such as PayPal, PayU, Stripe, Sage Pay, Mobilpay, Ogone, Pago Facil, QuickPay, First Data, Paysera, Braintree, Checkout, etc.
Besides, it supports various shipping services such as Mondial Relay, So Colissimo, Ulozenka Delivery, LP Express 24 Delivery, Webshipr, Zasielkovn Delivery, Paczkomaty InPost, Paczka w Ruchu, etc.
5. Multiple Layouts
One Page Fast Checkout module offers 3 layout designs: 1-column, 2-column, and 3-column. You can customize the layout accordingly.
6. Arrange Checkout Fields
Set the checkout fields’ priority with the drag and drop feature. Pick a checkout field and drop it to the desired position.
7. Add custom fields
If you want to add some additional fields to your checkout page, you can do it easily with the One Page Fast Checkout module.
8. Increase Average Order value by displaying a Free shipping banner
This feature is specifically for the PrestaShop platform where the admin can specify the minimum amount for the customers to avail of the free shipping facility. If the customer’s cart amount is lesser than the specified amount, he or she will be displayed the extra amount they need to shop for if they want to get free shipping. This eventually increases your average order value.
9. Choose Total Price Display Methods
The e-merchant can now select from a variety of approaches for how to show the total cost of the items on the checkout page. From the One Page SuperCheckout addon’s back office, the store admin can select the PrestaShop default price, price inclusive of tax, price exclusive of tax, or both inclusive and exclusive of tax.
10) Track Customer Checkout Behaviour
In order to eliminate the pointless processes that are annoying the clients, the admin can evaluate the percentage of data filled or skipped by online users who abandoned their cart.
One page checkout is GDPR compatible and has a fully mobile responsive layout. It has multi-lingual support.
Final Thoughts
Whether you follow one step checkout or a multi-step checkout process, make sure to maintain the checkout flow. Ask for relevant information only. Get into the zone of your customers and try to figure out what changes you can make to improve the customer experience.
At the end of the day, it is totally your call. If you have some more points to add to this article, do let me know in the comments below. I would like to know your take as well. What do you prefer for your eCommerce website?
Thanks for this valuable information, Manish. It was worth a read. The one-page checkout module looks quite convenient.
Indeed, it is convenient. Glad that you liked the content, Steffan.
I tried this module recently and to my surprise, it fulfilled all my requirements. Cheers to the KnowBand team.
Thank you, Alex. Hope you are enjoying the benefits of our One Page Checkout module.
Great article, Manish.
I tried the PrestaShop One Page Checkout and it looks amazing.
Thank you, Mitchell. Glad that you liked it. Feel free to ask if you face any trouble with that module.
Great piece of content. Liked every point you mentioned. Thank you for sharing such a helpful article.
Thank you for your kind words, Brayden.