Valentine’s week is right around the corner and if you haven’t started preparing for the 1st biggest sale of 2021 then it’s time. People have started shopping online more after the COVID-19 outbreak and it is more convenient ordering products from their comfort zone.
When it comes to showcasing your eCommerce store for Valentine’s Day, we often fail to find innovative marketing ideas. I am sharing some Valentine’s Day Marketing ideas that will bring more engagement and attention to your online store.
1. Acknowledge the buyer’s motivation
First and foremost, consider the inventory of your store and recognize which items might be well suited for purchase for Valentine’s Day. You now have a list of items to push with your marketing strategies once you’ve worked this out.
Shopping trends on Valentine’s Day have changed quite a bit over the years. Valentine’s Day isn’t just about romance anymore. Consumers are going to spend cash on family members, kids, coworkers, pets, and even themselves.
Less planning goes into shopping on Valentine’s Day, which means that during early February; almost half of the shoppers expect to shop. You still have plenty of time to get your plans for marketing in place.
Read what is buyer motivation and how to motivate a visitor to buy a product.
2. Sell products with out of the box Gift Ideas
To find the products that make the most sense for someone to purchase as a gift for a significant other, go through your product offerings. To highlight these items as perfect Valentine’s Day options for everyone who visits your website during the weeks leading up to the holiday, create graphics and copies for your homepage and other related pages on your website.
You make it easier for them to see their choices and make a choice for someone trying to find out what to buy their partner, which makes it much more likely for them to click through and make a purchase.
You can even sell products with on-demand printing options. It is one hot and trending gift idea popular among millennials.
Read: 5 Benefits of Product Customization
3. Provide Love themed E-Gift Vouchers
Everybody wants to feel like they have a decent deal. If anything, Valentine’s Day is particularly real, because many people are searching for presents that seem costly or fancy without having to spend a massive amount. High-quality goods at higher prices leave them broke going into March and what if the gift is not liked by the receiver?
In that case, you can offer e-gift cards in your store. Personalized photo-printed gift cards will be more attractive and the indecisive sender will buy them happily.
Read: Why Digital Gift Cards are Important to your eCommerce Business?
4. Engage Customers with Valentine’s promotion
One of the best ways to win customers during a busy shopping season is to engage your shoppers with holiday-specific deals that will inspire them to buy from you (and not one of your pesky competitors). In the form of a percentage discount, a sales incentive is most commonly used, but other choices fit better for you.
Restaurants can share Feb-special recipes. Salons can offer a couple of discounts. The eCommerce store owners can promote their products with love theme-based campaigns and special couple discounts. The possibilities of Valentine’s Day marketing ideas are endless!
Read: How to Win Customers with Discounts and Boost Sales?
5. Send Love emails with exciting deals!
A successful campaign for email marketing will do wonders. For e-commerce firms, it is one of the best holiday marketing tactics. Two weeks before Valentine’s Week, start pushing your promotional texts, but do not overload your clients’ inboxes.
Even though social media is a perfect medium for e-commerce promotions; email marketing is a time-tested tactic to grow both revenue and the client base. You can share sequence mail and also, discount and promotional emails including the ongoing deals.
This is the time to bring back your lost customers by chasing the abandoned cart. Some abandoned cart strategies listed in this blog might help.
Read: Are the Promotional Emails any Good? 5 Reasons you can be Certain
6. Offer Fast and Free Shipping Choices to busy bees
Timing matters for any gift-focused holiday. A gift sends for Valentine’s Day, delivered after Valentine’s will spoil the mood. That means that the concern about goods arriving on time will cause visitors to hesitate to press the “buy” button for e-commerce sites.
Also, additional shipping prices will drive them away. You can offer free shipping and affordable fast shipping option to your customers. Promote the shipping option for late browsers that they need to select for guaranteed delivery in time.
“Choose 2-day shipping to get your order delivered before February 14!”.
Read: 6 Simple Ways to Reduce Shipping Cost
7. Bundle together related items to make better gifts
For Valentine’s Day, some couples may be reluctant to purchase a product that they fear will seem cheap or that is not enough for the occasion. One way to address this problem is to bundle many products together.
You can upsell and cross-sell relevant products. If you sell soaps then you can club it with scented candles and aromatic fresheners.
Go through your listings of goods with an eye for things that can be clubbed together into even better products than they were apart. And make sure you include these combo-products in the list of things that lead up to the big day you highlight on the website.
Read: A complete guide to Cross-selling and Upselling in eCommerce
Conclusion:
The niche opportunity it used to be is not Valentine’s Day. Brands and merchants far beyond the traditionally common categories of gifts will take advantage of the spike in holiday shopping with the right marketing. Take these marketing tips and turn them into the company’s love-filled campaign full of goodness.
Drop a comment below if you have any exclusive marketing ideas for Valentine’s Week that can be implemented on eCommerce stores to generate more traffic.
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