5 Tips to avoid abandoned carts and win conversions through emails

Retaining customers is the biggest challenge for any business and it is not a child’s play anymore to grab higher conversions. Online shoppers have multiple options to choose from, which makes the customer retention process more complicated. They are in no mood to wait for few more extra seconds on a site and often leave a site in the middle leading to shopping cart abandonment. One of the most effective strategies that can yield more conversions and sales to any store is email marketing.
Tailored abandoned cart reminder emails are sent with the purpose of achieving more sales and grabbing customers on an eCommerce site. It is important to make your abandoned cart recovery email more personalized, engaging, and powerful for achieving maximum site conversions. If you are unable to grab the customer’s attention through your targeted abandoned cart recovery emails, it is time to try out these helpful tips.

1.     Personalization is a key element-

It definitely makes sense to call your targeted customers by their first name or informing them about a specific event or occasion. Making your customer realize their self-importance is the best way to encourage them for completing any email action. This personalization can even work wonders in case of reminder emails that are sent with the purpose of recovering lost sales. There are certain plugins to recover abandoned cart that allows site owners to give a personal touch to their reminder emails for grabbing maximum conversions and sales. So don’t forget to make your reminder emails more personalized and relevant.

Simple texts are boring and not helpful in any manner. To increase the USP of your emails, you need to include dynamic content like images, links, videos, or other such content that also grabs the instant attention of your targeted customers towards your abandoned cart recovery emails. It increases customer engagement as well. Check out the screenshot of the email given below that makes use of dynamic content to persuade customers for purchasing the paid version of this Pingdom, a website speed optimization tool.
Including a direct CTA is necessary to achieve your goal. The addition of an effective cart recovery link can be a great step in optimizing the sales of your eCommerce store.

3. Send reminder emails at a regular interval of time-

Reminder emails are not a one-time process and need to be done at a regular instance of time for maximum business results. You need to employ effective email marketing software such as Constant Contact, Aweber, MailChimp, and others that can help in sending reminder emails at a regular interval of time.

There is no sure-shot guarantee that your reminder emails will be opened and read for the first time only. It is important to send these abandoned cart recovery emails at a regular instance of time for reducing the chances of “being missed out” if the user is too busy at that moment.

1. You can plan your reminder emails or reminder alerts like send your first notification immediately when the customer leaves your website leaving a cart full of items.
2. The second to recover abandoned cart can be sent within 24 hours and must include the items they have left in their cart.
3. That didn’t work! It’s time to lead them with a sense of urgency and FOMO. What’s that? We will come to this later and for that keep reading.
4. In your next abandoned cart recovery email, you can include discount coupons and offers to entice them and this works wonders.

4. Include exciting offers in your emails

An important question arises in the mind that even if a reminder email is read, what are the chances of converting readers through it. The answer to this critical question is that you need to include exciting offers and deals in your reminder emails.

This will help in tempting your readers to complete their pending shopping orders. This ability to grab the customer’s attention through exciting deals is best utilized in the reminder emails sent by HDFC bank to its customers as shown below. The email urges the customers to avail the displayed offer, which is both engaging and unique.

5. Convey the urgency to your customers

Take the case of this Mensuas site email that informs customers about exciting shopping offers and also conveys the deadline to avail this amazing offer simultaneously.

You need to remember the fact that the recipient of your email is a busy person and is involved in a range of other activities. It will not be worth surprising if your reminder email is left out by your targeted customers due to their busy schedules. There are online stores that use terms like “last chance to grab”, “sales offers ending midnight”, “one last opportunity to get the desired products”, and other such phrases in their reminder emails to grab the immediate attention of the recipients.

In the last

You are very well aware of the situation that the mailbox of a user is flooded with numerous emails, which may or may not be useful for the recipient. It is just a matter of few seconds that can determine whether your email will be read by your targeted customer or will be sent in the spam or trash. If you are able to make the most out of your emails, you can surely help in recovering abandoned carts for your store. So, learn to keep visitors engaged with your emails for getting maximum conversions and sales.