Holiday season is one of the most awaited time of the year, especially for the online retailers. The eCommerce websites are jam packed with the visitors and the sales are at the peak. With so many offers and discounts available, even the customers are all geared up make their holidays purchases from the web stores. The trend of giving and receiving gifts during the season is an old tradition. Thus, it becomes an important concern for the online retail stores to keep their websites ready for the unexpected traffic.
Not just this, the eCommerce stores must be ready to provide every possible assistance to the customer in order to make their purchase better and vivid. Most of the time the web stores would love to provide features that would encourage the customers to make more purchases. As the holiday season is just around the corner, it is not just the deals that should be focused, the store owners need to optimize their website for better user experience as well.
The online merchants need to make sure that they provide some common features which most of the customers search in an eCommerce store. The online stores should ensure a better clarity of the products and offers to the customers. Thus, aiding the purchase decision of the visitors.
Let us discuss some of the features that must be incorporated in the web store by the sellers in order to get better sales from the web store during the holiday season.
1. Quick check-in and browsing option
One of the most important problem that arises for the customers to avail the web store services is login. The customers may be using your web store for the first time. Thus, asking them to delve into the lengthy sign up process would repel them away from the store. Thus, the web store must provide the option of social login option, in order to help the visitors browse the web store easily. Prestashop social login addon can help include the quick login option on the Prstashop stores. There are similar module for other eCommerce platforms as well such as Magento social login extension and OpenCart social login plugin.
2. Offer better product clarity
The product description must be vivid and graphical. The customers would live t make a purchase form the web store if they get a better insight of the product from the seller. Thus, incorporating various options like product images or product videos might help the customers relate better with the product and can make purchase without any difficulty. Prestashop product video module can help you upload the videos without changing the code of the site.
3. Multi-lingual support
The idea of connecting to vast group of people must consider connecting them at lingual level. The customers may not be supportive of English, so the web stores must make sure that they are transmitting the products in multiple language which is more comfortable to the customers. It helps in growing the popularity of the web store in various regions.
4. Product availability
The web stores must be clear about the product availability to the customers. It can be done by providing information regarding different sellers and the count of the products with different sellers and their remaining count. The customers must be made aware about the availability of the products. Moreover, they should be given the feature of check the availability for a particular location. This can be done on the Prestashop store by incorporating Prestashop product availability by ZipCode module. The customer can make up their mind, in order to choose a particular product regarding this feature. It also helps in clearing the clouds of bad hosting.
5. Offers and discounts
Most people prefer to shop during holidays with the basic idea of availing more and better discount on the products. Thus, the sellers must introduce exciting offers in their web store so that customers could make more purchase using those offers. It helps in boosting the sales as a customer would prefer to make a purchase on any product after receiving a good deal.
6. Better interactive contents
The interaction with the customers must be maintained with the customers all the time. In order to do so, the web stores can provide various pop ups in the web store such as Spin and win and many other exciting pop ups, which can divert the attention of the customers back to store. In case a customer is wishing to exit the store then they can be brought back in store.
7. Shipping assistance
The customers would like to get a better shipping option in order to receive their products. Thus, the web store must be clear to the customers about their options to receive the products and the additional charges that may be added separately with the product cost in delivering the products.
Conclusion
The holiday season can bring a boom in the amount of sales made by the web stores. The secret of making it lies in better services and feature provided to the customers. Thus, the web store must always be provide with better and engaging options so that the customers could browse and make better purchase from the web store. It helps in enhancing the performance of the web store.
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