The only goal of any business is to bring new customers and increase sales with the old ones but some visitors do not make it to the endpoint and leave without buying. In eCommerce, it is called the bounce rate. You might be getting enough clicks but no conversions and many website elements can be responsible for bounce rate.
Imagine a person wants to climb a mountain and planned an 11km long trek but he can’t go because the trek dates aren’t matching his holiday dates and he canceled the plan. The same can happen when a customer visits your website and does not find the product they want to buy.
Simply quoting, if a customer visits your website with an intention but he does not complete the action is termed as bounce rate. Let me give you another example, your website sells cosmetics and the customer requires a product that is organic and chemical-free but you fail to provide such a product because of poor categorization. He will immediately leave the site and may not come back.
If you don’t want your customers to bounce back, you need to provide engaging content, strong and powerful search bar.
Why does the user bounce?
A rising bounce rate is an obvious indication that there are off-putting elements or underlying problems that you need to fix on your web. A bounce is caused by a variety of causes and circumstances.
Although there may be several explanations for the elevated e-commerce bounce rates, a list of the common ones is below:
- Page didn’t meet expectations: Visitors didn’t find the data or the product in the appropriate manner that they were looking for.
- Long loading time: It takes more time for the page to load.
- Poor UI and content management: If the user interface of the website is bad and the content isn’t well managed.
- Poor navigation and UX: The landing page’s UI is complicated and difficult to understand by the end-user.
- The lack of ‘Call to Action’: For customers, poor navigation will increase the bounce rate.
How to reduce bounce rate?
Firstly, you need to optimize the reason behind the bounce rate on your website, and once you do that you can take necessary actions. Sometimes, the bounce rate can cause you so much revenue which is dangerous for your business. Here are some pro tips that can help you reduce the bounce rate on your website:
1. Do not use unwanted Pop-ups
Unless it is necessary, do not use pop-ups on the entry page. Try pushing it on the exit page or after the user completes the action. A cause of the bounce rate can be a pop-up window that annoys the visitor. If necessary, you can add a gamified element to the entry page for an email subscription or any discount offer. Spin and win
2. Translate your site for global users
A multilingual website demonstrates the potential for increased sales. Any language that you add to your website has the potential to increase your sales dramatically. In addition to targeting the local market, it would also draw Internet users from other countries by creating a multilingual website. A multilingual website can reduce the bounce rate for international traffic from 80% to 40%.
3. Improve Page Loading speed
Getting fast page load time can also improve the crawl rate of your website. The quicker it is possible to load pages, the more Google will index pages at one time. High page speed may also increase the crawl requirement of your website. Many users bounce because of high page loading time. Hence, it is pivotal to reduce page loading time.
4. Invest in UI and make it attractive and engaging
To improve the bounce rate the better UI and engaging content can be helpful. A successful design inculcates trust and makes it intuitive to navigate. People don’t spend a lot of time on places that they don’t like or find hard to navigate. Make it simple by getting a nice template to start with for your visitors. There’s a great list of pretty customizable themes available on the web for various platforms.
5. Optimize the landing page and product page
The process of optimizing elements on a website to improve conversions is Landing Page Optimization. Optimization of the landing page is a subset of optimization of conversion rate and involves using methods such as A/B testing to enhance the conversion targets of a given landing page. This will improve the bounce rate several times than any other method.
The next possible strategy to improve the bounce rate is by optimizing the product page. You can include social proofs like review and ratings, clear call to action buttons, product videos, and high-quality images to the product page.
6. Reduce checkout friction
Checkout friction is the major cause of cart abandonment and a higher bounce rate. It is important to remove frictions from your checkout page to decrease shopping cart abandonment, generate sales, newsletter subscribers, and to improve conversions. Adding multiple payment methods, shipping choices, make unnecessary fields optional, and offering social login and guest checkout can help.
You can use the One Page Checkout Module to overcome these issues. Read this to reduce the checkout page friction which can help you in reducing bounce rate.
7. Make your website mobile responsive
Mobile visitors have far less patience than desktop visitors. To provide mobile users with a better user experience, ensure that your website has a responsive design. Also, the user base of smartphone users is more than desktop users.
8. Add Personalisation Element
By presenting the data, personalization can help to enhance conversions. To support a specific product, following a centered strategy that is personalized to their behavior and liking would certainly help them in a successful transaction. The conversion and bounce rate are inversely proportional. If the conversion increases it will automatically diminish the bounce rate.
Final Words:
eCommerce Conversion: One of the easiest ways of improving your bounce rate is to boost your conversions. Someone who converts is automatic will not bounce. This guide will teach you how to use A / B testing to get more conversions on your website and other methods.
Minimize the bounce rate of a website: A very in-depth look at the bounce rate, including ways of using Google Analytics to correct a high bounce rate.
Reduce Cart abandonment: This is again a healthier way to reduce the bounce rate and these pro tips will help you reduce abandoned carts on your web store.
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