The success of a web store depends on various factors. One of the determining factor would be the customer base. It is not just the website traffic that needs to be increased, the eCommerce store needs to develop their fan base on the various platforms. Thus, the eCommerce websites use social media as a platform for promoting their business. They are always in search of options, so that, they can increase the fan base of their web store. The more customers you are able to engage on the social media platforms, the better are the chances of conversions.
One of the basic idea to gain popularity is by having a huge fan following on Facebook. Facebook has proved its worth in popularizing the web stores through the vast coverage and reachability among the users. Thus, having a huge Facebook fan base for the web store proves to be an important step in achieving the better conversions. Thus, if you are a Prestashop store owner and want to improve the Facebook fan base of your web store, then, Prestashop super fan plugin might be the tool you are looking for. The module showcases a like button on the website. On hitting the button, the visitors get discounts and offers in return. It now just increases your Facebook followers, but even converts the visitors of your web store. Thus, providing a win-win situation for both the admin as well as the customers.
Let us discuss some of the factors by which the Facebook follower count can help you in growing your web store.
Better Coverage
The reachability of Facebook is over more than 4 billion users. Thus, it’s always a good idea to promote your web store in such a well-established platform. With more number of Facebook followers the web store owners can always be sure about the outreach of various products introduced by the web store. Most of the time, people are less likely to know about the web store but with the function of social sharing, the post on Facebook can be reached to the users who are not a follower of thee web store. It helps in getting new customers for the web store.
Information sharing
One of the best ways to keep up the conversions is to keep the customers informed. While it is difficult to bring the customer back to the website again and again, imparting the information on the social media platform is easier. The idea of sharing the regular update on the web store using Facebook is quite good. Most of the customers may not be able to browse the web store regularly but the access to social media is done on a daily basis. Thus, the web stores can update their Facebook followers on different products available on the web store or any ongoing discount, offers or products. This helps the customer in staying updated about the web store and without actually checking the web store, they get to know about it.
Better engagement
One of the immediate advantage of having Facebook follower is the reachability and ease of communication. It allows the store admin to showcase their products and offers on the Facebook page itself. The Prestashop Facebook wall post module enables the web store to have this feature on their Facebook post. Thus, ensuring easy and better sales for the sellers and at the same time the customers have the feature of making purchase without putting a lot of efforts. It is a win-win situation for both the seller and the customer.
Minimal efforts and maximum profit
One of the major problem encountered by the web store owners is the to find the apt way to promote of their website. Thus, one of the best way of making good conversions is by the proper utilization of the Facebook fan base. It ensures the easy and low effort promotion of the product from the web store. The customers do also have to put less efforts while searching for their favorite products, as they get a glimpse of various products present on the web store via the Facebook page. It is one of the best method to make the web store popular.
Over to You
The inclusion of social media platform to gain better growth of the web store has proved to be an effective step. The web store owners can always take this root. As Facebook is quite popular therefore the eCommerce store can use Facebook as a tool to boost their sales and also the effective number of conversions that can be made.
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