The e-retail is now not just restricted to a few eCommerce giants. It is actually steering international platform. At the same time, the era of growth hack is marked with the commencement of a number of start-ups. While the acquisition of new website traffic is inevitable, customer retention is what contributes to the overall success of the eCommerce platforms. It is said that an increase in 5% of customer retention can boost sales by 25% — 125% depending on other factors as well.
With so many shopping sites and ample choices for online shoppers, the seemingly easy task of getting their email addresses is actually a challenge, the same goes true with customer retention. E-commerce subscriptions are one of the ways to repeat purchases. It won’t be wrong to state that it is an easy hack to amortize the acquisition cost with repeat purchases. Thus, it is inevitable to say that in order to increase your sales, you need to increase your customer base.
The conventional subscription pop-ups have been a trend in the eCommerce ecosystem ever since their commencement. However, these pop-ups have been rather accused of putting the customers off instead of motivating them to enter their email addresses. Going with the outrageous tactics of mouse-hover pop-ups and others have shown results, but at the same have their own negative impact. Hence, being careful with these conventional mistakes is the key when it comes to increasing the subscription of the site.
In a nutshell, let us discuss some of the mistakes that may be killing your eCommerce subscriptions. Check them out.
Mistake 1: Sticking to the traditional means
Do you really think a store visitor would share his or her personal details with you in return for the small discounts that you are offering? Why would they subscribe to your newsletters or marketing programs without feeling the need? The chances of this happening are very slim. To grow your email list, you need to have a slightly different approach. This is where the Scratch Coupon popup and Exit popup can do wonders for you. Scratch coupon popup can arouse curiosity in your visitors whereas an Exit popup can help you get the email addresses of your visitors at the end moment, basically when a user is about to leave your store.
To avail the benefits of the Scratch coupon on your online store to get more subscribers, you can try out Knowband’s Scratch coupon addon for Prestashop, Scratch Coupon extension for OpenCart, Scratch coupon extension for Magento and Scratch coupon extension for Magento 2.
Similarly, you can check out the Exit popup addon for Prestashop, Exit popup extension for OpenCart, Exit popup extension for Magento and Exit popup extension for Magento 2.
Mistake 2: No personalized touch
Online marketing is now being over-powered with emotional marketing. The coming era is all about finding the emotional connection with your prospective customer base. A lot is being talked about customer behavior and the personalization of marketing tactics with this insight. The very first thing that any of the e-marketers would do is to get an understanding of customer behavior. The real-time behavior can be used to provide a personalized touch to the campaign. E-commerce companies can boost brand awareness and generate quality leads by creating a personal connect with the audience. Not making use of the customer’s insight is the biggest mistake that e-merchants are committing even today. Optimize your communication and you shall reap the desired result.
Mistake 3: Not being innovative
If you wish to capture maximum email addresses of your visitors, a general popup offering a discount and asking users to enter their email address won’t work. You need to innovate the way you ask your visitors to subscribe to you. Let your creativity speak. Get your users involved in some kind of fun activity.
Gamification is one of the ways to make the entire process fun and addictive for store visitors. Something like Spin and Win popup can help the e-merchants motivate their customers to enter their email ids without annoying them. The interactive pop-up asks the users to try their luck by rotating the wheel and allows them to avail the best offers of the online store only by entering the email ids. The gracious way of engaging the visitors can set your site rocking, increasing customer engagement So, be innovative and start spinning some leads.
Checkout Knowband’s Spin and win: Entry, Exit and Email Subscription popup for Prestashop, Spin and Win popup extension for Magento, Spin and Win popup extension for Magento 2, Spin and Win popup extension for OpenCart and Spin and Win popup for WooCommerce.
Mistake 4: Lack of customer interaction
Online shoppers these days are in a habit of researching things on the internet. Thus, content marketing is one of the ways to trigger the interest of the visitors on your site. Provide them with the information they are looking for with quality content. Not just the web store’s content, even the contents you post on the third party sites plays a vital role. Blog posting on quality sites can help you attract a larger audience. You may even ask them to subscribe to the blogging site for the updates on the same. In addition, interacting with the customers is the best way to keep them engaged and lure them to subscribe. Provide real-time chat services and customer support.
Mistake 5: Not leveraging the social media platform
The social media sites are the best platforms to find your audience base and boost up your sales. Facebook, Instagram, and other such sites can help you get a better insight into the customer’s behavior. So, leverage the power of social media platforms effectively. Interact and engage with them in these sites. There are sites that use the option of auto-subscribe. They may get you some easy instant leads, but in the long run, it may hit hard on the trust factor. Building up a strong and lasting relationship with the target audience is the key to success. Tricking them into subscriptions may cost you some loyal customers. So, create a connection on these platforms and use it efficiently in order to enhance the customer base.
Final Word
The more visitors you add to your email subscribers list, the better are the chances of conversions and sales. At the same time, the customers should never feel like they are being forced by the online stores into subscribing for their marketing emails. There are many factors to look out before asking for the subscription, but the idea of presenting them in front of the customers must be done in a manner where both the merchant and the buyer feel comfortable.
Thanks for pointing out these mistakes, Joe. Loved this article.