Finally, the year 2022 is going to an end and leaving behind the most awaited Holiday Season. Like every year, the early Holiday season is going starts with Thanksgiving. And will pass through Halloween, Black Friday, and Cyber Monday.
Especially Cyber Monday. If we talk about that one day that is only tailored for online shopping, it is Cyber Monday. Cyber Monday was started back in 2005 by US National Retail Federation. The motive behind starting Cyber Monday festive was to promote the small and large online shopping platforms and take them in the same boat.
Even not only do the sellers await Cyber Monday sales season every year. But also, customers desperately wait for the best offers specially for Cyber Monday Week. Thus, the following factor makes it important to have proper planning onboard before entering the Cyber Week promotion arena.
In the article, we have picked out some of the best Cyber Monday Marketing ideas to boost your business. But before starting them, let’s discuss why Cyber Monday is the D-Day for online businesses.
Importance of Cyber Monday for Online Businesses:
Black Friday and Cyber Monday are two of the most important days for online shopping. The reason behind the same is that both of the days come just before the holiday season in the United States.
Because of this fact, people get their gifts ready and stock up their inventory before the off-season. Moreover, resources claim that during both days Black Friday and Cyber Monday, the Online business industry records peak sales for the whole year.
Thus, if you are an online seller then it becomes a must to prepare your online business with the best cyber-Monday marketing ideas.
Let’s have a glance at the best Cyber Monday marketing ideas we have got here for your brand.
Time for Deals:
Although the following period is specially made for online sales season, yet, the consumers become picky before spending money on orders.
The first thing you should do for your customer base is run deals on your website. Not only do deals attract customers for completing their purchases but also, increase chancing of turning them into loyal ones.
Furthermore, before creating the Cyber Week promotion deals you should be specific with the deals and discounts you are offering on your listing. Instance, you can also give a go to FOMO deals.
You can add timers on the discounts for creating the Fear of Missing Our among your customers. Instance, Knowband Deal Timer provides a deal timer along with countdown time on the banners.
Add Gifting Options on Your Store:
Gifts play an important role in building new streams in humanity. Especially the Cyber Monday Sales season is specially tailored for gifting and blossoming.
The same fact creates scope for your online business. How? You can simply take advantage of the Cyber Monday Gifting Season by proving your store visitors with an option for sending gift cards. Even various other mammoth eCommerce brands such as Amazon tries the gifting strategy to engage customers.
Moreover, along with Gift cards, you can also check out Knowband Gift the Product plugin.
By using Gift, the product Extension, website visitors can send products as gifts to their near and dears.
Ease The Checkout Process on Your Website:
The last you would like to see in the Cyber Monday Sales Week is getting an abandoned cart because of a sticky checkout process. And it happens, because of a lot of checkout steps, customers usually lose their interest in the products and abandon the checkout.
Thus, if you are looking for an affordable and relevant Cyber Monday strategy, the easing out checkout process on your website should stay on top of your Cyber Monday Marketing Ideas list.
You can also checkout Knowband One Page Super Checkout, to keep the checkout process smooth for your PrestaShop website. Not only PrestaShop vendors but also OpenCart vendors can reduce the checkout time for customers by using OpenCart One Page Checkout Extension.
Provide Free Gifts and Exciting Packaging with Orders:
As Cyber Monday is known for Gifts, you should also never miss playing your cards. Instance, you can add small gifts and freebies along with the products.
Moreover, providing exciting order packaging along with the orders can leave a positive impact on your customers’ hearts.
Paid Promotions:
Paid promotions are the modern ways of getting traffic on websites. Not only you can consider Paid Marketing as your Ace Cyber Monday Marketing idea, but also it is going to help you a lot.
If you are looking for the right place to promote your business, you can take advantage of social media platforms. Although, paid promotion is a bit expensive, yet, it is one of the greatest ways to get sales during the holiday season.
Reward Programs:
Just getting new customers during the Cyber Monday Sales season is not enough for any business. What matters is, how you convert those new customers into a regular one.
The other Cyber Monday Marketing idea you can try this holiday sales season is running various programs on your website. For example, you can run Referral and Earn Loyalty Points, and Refer and Earn programs.
At Knowband, we offer Loyalty Points and Referral and Earn program extensions for the PrestaShop and OpenCart eCommerce platforms.
Wrapping Up!!
The Cyber Monday and Black Friday sales season is not only the favorite of sellers but also a customer who awaits the best offers specially for the following period of the year. The importance of Cyber Monday Sales season increases the need for trying something different for your website.
Thus, in case you have queries about the best plugins for the holiday season, you can find us at support@knowband.com.