The components of your website that the Google search algorithm takes into account when determining which web pages to show in the search results for a specific search query are Google ranking factors. It might be challenging to stay up to date with innovations as SEO criteria changes frequently. But you need to know if you want to witness a rise in your Google ranks from the bottom of the list to the top.
The sites which are having proper optimization experience more traffic and this results in an increase in sales and revenue of the website. Shoppers won’t be able to reach your website without SEO, meaning all your effort will be no good without SEO. We’ll tell you about the numerous elements influencing Google search ranking in this article.
Page Speed
For many years, one of the most important SEO ranking variables has been page speed. Fast-loading web pages will help Google achieve its goal of improving people’s browsing experiences. Google revealed an improvement to its search engine algorithm that started to have an impact on websites and was centering around mobile page performance. Your website can suffer if it doesn’t load quickly on mobile devices. To examine how your site performs, use Google’s mobile testing tool. But if you haven’t already been using Google Search Console then is the best course of action to have. This contains a whole area devoted to providing you with information on your site’s performance, including speed.
Mobile Friendliness
While we’re talking about mobile, mobile friendliness is another important SEO ranking factor. There have been adjustments made to how Google ranks search results since more people use mobile devices than desktop computers to browse online. Google’s mobile-first index is now a reality. This means that it draws its results from sites optimized for mobile devices first rather than those designed for desktop computers. Your website is in danger of being unfairly under-ranked if it isn’t mobile-optimized. Many of the SEO ranking variables we have in this post will assist you in building a strong search engine ranking. Further, you must also consider the user experience when visitors arrive at your website.
Website Security
Having the appropriate website URL is without any surprise the first of our SEO ranking variables. It’s a URL that Google’s bot can simply access and crawl. In another way, Google has to be able to access the URL and view the page’s content to determine what the page is about.
Sitemap creation is possible with All in One SEO if you manage a WordPress website. You can utilize a sitemap generator online if not. Whether or not to index a page depends in part on HTTPS. HTTPS is a ranking indication according to Google. So now would be an excellent time to update if your website doesn’t already have an SSL certificate.
User Experience
Google has been using AI to rank websites more favorably for users for some time. When visitors arrive at your website, don’t like it, and leave, Google will assume that it is not appropriate for customer needs. If sufficient numbers of people carry out this action, it will become more challenging for your website to appear higher in search results.
This is not a good indication that the searcher’s goal and your content don’t align. You might start over and choose a better keyword to target. In contrast, if Google knows that your material is relevant to customers’ search if visitors go over to your website and browse around for a time.
Quality Content
Many websites have been experiencing a boost in their business when they update the content as per their audience interest. Content of low quality has no place on the internet. Additionally, it doesn’t require anything complicated or fancy to create content. It is one of the most significant Google ranking factors. Google will favor your material if it is excellent, detailed, and valuable.
Write helpful, engaging, and informative content that readers want to read. Researching the queries that your target audience needs and producing content that addresses those inquiries is a wonderful idea. For your target audience on social media, employ keyword research tools to identify frequently asked questions.
In The End!!
We have been discussing the various factors responsible for ranking on google. If you have issues with your website SEO then try SEO optimizer and other SEO modules. Apart from that, we can also assist you with the concerns or issues related to the module for which you can revert to us at support@knowband.com.
We can also provide custom development as per your business requirements. Moreover, if you want to add any extra functionality in our modules then we can help you with the same. Kindly connect with us if you have an interest in our mobile apps and we will be happy to assist you.
