Starting an online business is not just about building an eCommerce website and listing products on it. The most important part is getting customer traffic and on top of that converting the visitors into customers. Thus, it takes marketing and other promotional methods to make the customers aware of a brand and boost the brand’s reach. Following the same, various trending strategies in the market are adding value to the growth of start-up eCommerce businesses.
Following the same, in this article, we are going to discuss some of the best marketing strategies that can skyrocket brand awareness for small eCommerce businesses.
1. Multi-Channel Selling:
Selling the same products on multiple platforms at the same time is called multi-channel selling. For example, if you are selling your PrestaShop eCommerce website’s products on marketplaces like eBay, Etsy, and Amazon. You will be recognized as a multi-channel seller business. The multi-channel selling not only improves the overall sales for a business but also impacts the brand reputation positively.
Thus, in the support of the same, we also offer eBay, Etsy, and Google Shopping Marketplace connectors for the PrestaShop, OpenCart, WooCommerce, and Magento 2 eCommerce platforms.
2. SEO:
Search engine optimization is one of the most effective techniques from the last decade to boost organic traffic for a website. Moreover, the other major advantage of SEO is that small businesses can start SEO with zero investments.
Although it will take some time for getting your backlinks stronger yet, once you can get your backlinks, it will be a win-win situation for your eCommerce business.
Moreover, it is important to use SEO-friendly URLs for a website to be on the positive side. You can also check out SEO Wizard by Knowband for enhancing your website’s links from the Search Engine Optimization perspective.
3. Boost the Mobile-Friendliness of Your eCommerce Website:
Modern consumers spend most of their time on the Mobile Phone than laptops, scrolling through their favorite content. For the same reason, it becomes important to make a website mobile friendly for visitors. The mobile-friendliness of a website not only improves the User Experience but also impacts SEO according to Google’s Page Experience Update.
Thus, it becomes crucial for small eCommerce businesses to provide a fast-loading mobile responsive website for the users. Moreover, you can also check out Knowband’s Accelerated Mobile Pages Addon for boosting the Mobile pages loading speed of Your Prestashop eCommerce website.
4. Social Media Marketing:
If you talk about the trendiest marketing method in the market, it is social media marketing. The reason behind the same is that social platforms such as Instagram and Facebook are some of the favorite places where you will find your consumers. Following the same, even major businesses spend a lot on promotions on social platforms. Although you will get the most relevant leads from promoting your online business on social platforms. Yet, you might have to pay some extra charges to platforms for making the most out of it.
5. Mobile Apps:
Having Android and iOS Apps for an online business is not only a need for the modern market but also a success remark. For the same reasons, it becomes important for an online business to have fully functional Mobile Apps. Mobile Apps not only provide a rich user experience to the customers but also keeps them engaged with business with Push Notifications and other direct marketing methods.
Thus, in case you are having your online website based on Prestashop, OpenCart, WooCommerce, or Magento 2 eCommerce platform. And willing to launch your Flutter-Based Android and iOS Apps without writing a single line of code. You can check out Knowband’s Mobile App Builder for fulfilling your business need.
In the End,
Although the eCommerce industry has a wide scope for newcomers. Yet, it takes a lot of effort to make a business well-recognized. Thus, the only solution is to try out different strategies on various occasions to keep up with the market competition. Moreover, in case you are having any queries or suggestions regarding our modules. Or willing to develop custom modules for your online business, you can drop us a mail at support@Knowband.com.