Shopping deals are a great way to grab the instant attention of your targeted customers towards your eCommerce store. Remember that “You are not the only one in the race” and thus you need to take required efforts to boost your store sales. If you are unable to get customer focus at the first instance only, your sales are bound to suffer.Having promising shopping deals on a site does not guarantee you more product sales and eCommerce conversions. There can be numerous reasons that can be the hindrance for the success of your shopping deals on your eCommerce store.
1. Reveal your shopping deals prominently on your website-
If you can’t feature your shopping deals in a better way, it will be good for nothing. Your targeted customers will only engage with your site for a product purchase only if it contains some exciting shopping deals for them. Create a home page banner about your shopping offers and deals for better customer engagement and sales.
The home page of a website is the first thing where any visitor lands and hence they are the best place to feature your shopping deals.
2. Include only available products on your shopping deals-
The redirecting page of your shopping deals should be functional for your site visitors. It would certainly be a nightmare for your Magento site if it can’t deliver you desired conversion rates and sales. Don’t blame your Magento One Page checkout process for its inefficiency as there could be the number of reasons for the low product sales and conversions.
One common mistake that I have found on numerous sites is that the site deals are leading to “page not found” or “end of product stock” pages that immediately turn off a site visitor. If your visitors are unable to find out the product mentioned in the shopping deal, they will leave a site in the middle causing shopping cart abandonment.
3. Give a personalized touch to your customer orders-
Customers are selecting your eCommerce site for a product purchase among other available sites, so make them feel special about the same. You need to give a personalized touch to your customer orders by providing them free gift wraps, personalized message/sticker, free/upgraded shipping services, and other such facilities.
This personalization will make your customers feel more valued and will make them loyal to your eCommerce store. It will further help in boosting your product sales and eCommerce conversions.
4. Show urgency on your shopping deals-
Your site visitors will engage immediately with your online store if your displayed shopping offer/deal is available for a limited time period. Don’t forget to include phrases like “Limited offer”, “Offer expires on ….”, “2 more left in the stock” or any other such statements. All these CTA statements can not only grab immediate attention of your customers but can also arouse customer attention towards your store. Once, the customer know the limited time period of your shopping deals, they will be encouraged to go for higher product purchase on your site.
5. Offer multiple payment and shipping options with your deals-
It will certainly be in the interest of your customers if you can offer them multiple shipping and multiple payment options. Don’t force them to make payment through a specified option only but include more payment options with the help of feature packed checkout extensions. Add popular payment options on your site that can make customers more comfortable while doing an online purchase through your site.
6. Show important updates about shopping deals to your customers-
Customers will appreciate the fact if you can provide timely price related alerts about your shopping offers, new products or any other crucial product update notification. Providing regular updates to your customers will help in building a loyal customer army within a short time. Moreover, it will compel your visitors to make a quick product purchase on your eCommerce site.
Finally….
It is important to showcase your displayed shopping deals in the most engaging manner for getting instant customer attention and sales. Remember, visitors on a site are always looking for great shopping deals and offers, so don’t disappoint them at all. Deals are the first step towards achieving eCommerce conversions and the checkout process is the last step in the final destination. So, take the first step wisely to make the maximum business impact.
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