Walmart is an American multinational retail corporation operating a chain of hypermarkets globally. It offers a variety of services, like retail goods, pharmacy, financial, wireless and photo lab services. It is one of the most popular online marketplaces in the world.
Being a Walmart seller, this query would have often come to your mind. Now, you need to understand the depth of it as the high ranking of your products can easily keep you stay ahead of others. Well, in today’s market the competition between the retailers continues to heat up. As an eCommerce store owner, you need to get noticed by your audience. The only way to make it happen is to boost the visibility of your products on the Internet. And for that, sellers should consider their SEO strategies. Walmart’s growing marketplace comes with huge opportunities for sellers to boost up their business growth. With over 344 million visits of customers, it’s very important to seize this opportunity and beat the competition by staying at the top of our fellow competitors.
Now, the point arises that is it easy to rank your products on top of it will require loads of effort. Many Walmart sellers still don’t have any idea about the fact that Walmart’s product ranking algorithm does exist. It’s important to keep the listing strategies of Walmart in mind to make your listed products visible and provide you an extra edge over others.
Here are some of the factors for your listing optimization on Walmart:
1) Right Product Title:
The most influencing factor for Walmart’s product ranking is the title of the product. Try to use the right keywords and make sure to include all key attributes to enhance visibility and brand promotion. It is important to be consistent with the product title as it benefits to create a seamless brand image for your business. Product title could be proved the best strategy to take advantage of high sales and revenues.
2) Relevant Attributes:
Attributes play a major role in the search results of customers. The attributes are the deciding factors of the queries written by customers such as red shoes or Black dress.
After choosing a relevant category, attributes like color, size or pattern should be used for each product specifically. This will make easier for consumers to search your products and go for instant purchase. Sellers can also map the categories of their store by easily integrating it with the Walmart Marketplace too.
3) Correct Product Description:
A specific and informative description is the first step towards the popularization of your products on Walmart. Walmart allows you to write a 1000 words description for a particular product and that’s quite enough. So, it’s totally up to you how you can make the most out of it. Using facts and figures in the description shows your authority and expertise in knowledge. Try to create a catchy product description that attracts consumer’s trust and compels them to make the purchase.
4) Right Selection of Category:
Be specific to choose the best category suited for your product. Opting a wrong category will surely affect the product visibility and thus, limit sales. The more accurate is your product category the higher is your product ranking on the product search page. This will surely help the users to find your product easily and go for instant purchase.
5) Effective Pricing:
Offering competitively priced products certainly doesn’t hurt when it comes to rank your products. If you want to beat the competition, you better be nosy and look into your competitor’s price lists. For winning a BuyBox, you need to adjust your prices accordingly and this will certainly rank your products high and will improve sales of your business.
6) Genuine Customer reviews:
Customer reviews play a vital role in leaving a huge impact on the user’s decision regarding the purchase. It’s important to motivate customers to leave reviews for your products but there should be a check on negative reviews as well if there are any A negative review from a customer will directly influence your product ranking so it’s better to ensure customer satisfaction by providing them a great shopping experience. This will also help in building the user’s trust in your product and increase sales.
7) Artificial Intelligence:
AI is the most advanced technique used to understand user demand and behavior on the website. It works by bringing out the most relevant result for a specific customer. This helps shoppers to get accurate results and save their time too. However, this could be a hurdle for vendors as they would be unable to see the same results for the same products.
8) Role of linkage:
Links can stand out as a beneficial method in boosting up the ranking of products. Sellers can link their own website page to a particular product for more detailed information about the product and seller too. The information on the shop page would lead to enhancing the brand image between shoppers resulting in good sales and traffic on the store.
Conclusion:
Getting an item listed on top of the market place is quite tricky but if you try to implement the above-mentioned factors it would certainly be the top-notch approach to get your product ranking in top search results. However, product quality is still the most essential asset for product sales and marketing. So, you need to keep a check on the same.
Now, you can easily list your products by integrating with the Walmart marketplace in just a few simple steps. KnowBand offers Walmart integrators to help retailers sell their goods on Walmart Marketplace in a hassle freeway. Knowband provides integrators for all the major CMS platforms like Prestashop Walmart Integration Addon, Magento Walmart Integrator, Walmart Magento 2 connector, as well as OpenCart Walmart Integration plugin.
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Hey Joe!
Thank you for publishing this article. I am a seller on Walmart and currently, my sale is not good at it. I will surely implement these tips so that I could earn good profits.
Waiting for more such informative articles.