The biggest soccer event has begun. Millions of the soccer fans across the globe are pumped to cheer for their teams. It happens once every four years when all the football fans go super crazy. Football is one such sport which has the fans following all over the world. This is also a golden chance for the companies to take advantage of all the excitements around and promote their businesses. But wait! You need to know that FIFA has strict rules and regulations for how the official marks can be used. To check out the details click here.
What is common in eCommerce and Soccer?
There are few similarities in the Football and eCommerce. The energetic game has so many learning’s which can be used to implement a successful strategy for your online store. The commercials and the news regarding the soccer match also give an idea to promote the products and services. Here we will discuss some similarities in Soccer and eCommerce.
Similarity 1: Study the moves of the competitor players and teams
In order to create a successful strategy for winning the match, it is required for the teams to study the moves of the top players of the competitor team and analyze the game plan of the competitor team.
Similarly, in eCommerce, it is required to keep the track of the competitors in order to stay ahead of the competition. You just can’t afford to ignore even the smallest factor as it may prove hazardous.
Listed below are some of the key points that should be kept in mind while competitor analysis –
1) What strategy are they using for the lead generation?
2) What special promotions they are running?
3) What strategy are they using for the SEO?
4) How are they promoting their products and services on Social Media?
5) How are they retargeting their customers?
6) How they are using the email marketing to reach existing customers and what is the email frequency?
7) What is the customer retention techniques used by the competitor stores?
Similarity 2: The ball is faster than the players
To win a match, it is essential for the players to spread out and cover the entire field. If the players will keep on moving the ball then they will able to make a goal. In order to achieve the same, the teams use the different formations. This is the best way by which players organize themselves at the ground is with a formation like 4-4-2, 4-4-1-1, 4-4-3 etc.
In a similar manner, the eCommerce companies need to spread out their wings and tap the various opportunities, trends and technological advancements. Here are some of the points that you to take care of:
1) User-friendly website
2) Beautiful and clear images of the products
3) Well organized product description
4) Awesome promotions
5) Social media presence
6) Multi-channel selling
7) Customer experience – Return, refund, replacement, live chat, helpdesk, shipping, payments etc
8) Review and testimonials
9) Mobile friendly websites/Mobile apps
10) Customer loyalty programs
In this competitive environment, you need to consider multiple points and accordingly offer the best services to your customers. In order to offer best services to your customers read our article “eCommerce Extensions to help you Achieve your Business goals in the Year 2018“.
Now that you are geared up with the rules and the similarities between Football and eCommerce, wonder what should you do next? Here’s the answer.
Prepare your game plan
If you are running any kind of promotion to seek advantage of the soccer-fever you need to play smartly. There are some key points which you need to consider before preparing your promotion strategy. There are 32 countries which are participating in 2018 World Cup. So, if your target audience is from one of these countries, you can plan your promotions based on the national team. Additionally, you can plan promotions based on the interest of the fans in your country. Make sure to follow the instructions given by FIFA regarding the use of the trademarks.
How can Knowband’s extension help you?
Knowband offers “Spin and Win Popup Extension” for Prestashop, Magento1, Magento2, Opencart and Shopify with the Soccer theme to trigger the sports feel of the fans and motivate them to shop from your site. With the eye-catchy soccer theme, you can grab the attention of the site visitors instantly. This will also help you to increase the rate of customer retention and boost the overall leads. As of now, 2 generic themes and one theme for the selected country are available. You can use these themes to grab the attention of your store visitors; this will help you to achieve your sales goals for the year 2018.
Why should you use Soccer theme at your site?
The viewership and fan-following of soccer are in millions across the world. It is the national sport of around 60 nations. There are 32 teams participating in the World Cup. The teams are following:
If your national team is participating in the World Cup, then, you can show your support for the team and even let your customers get the enticing discount during this sports season.
Here a stats for the popularity of the Football.
You will find more infographics at Statista
There are one more stats for the popularity of the Football in the Latin American Countries.
Find more statistics at Statista
Stats showing the interest of the European fans
Find more statistics at Statista
By analyzing these stats we can say that everyone loves the magic of soccer and this is the golden opportunity for you to promote your business as well as reach your business goals.
What is new in the Spin and Win?
We have added some new themes for the Prestashop Spin and Win Popup module. The store admin can change the theme of the Spin and Win Welcome Popup from the back-office. Please see the attached screenshots:
Apart from the generic themes of country, wise themes are also available which will help you to spread the magic of soccer and win the new customers.
Click here to get the Spin and Win Popup module for your Prestashop store.
Click here to get the Spin and Win Popup module for your Magento Store.
Click here to get the Spin and Win Popup module for your Magento 2 Store.