The unwritten law of eCommerce is that every extra step during checkout lowers the possibility of purchase. The monitoring of the cart abandonment rate shows this assumption is logical. A huge number of people abandon the cart on the checkout screen, which results in a considerable loss. To cut losses, online retailers are looking for ways to reduce the client path in the checkout procedure. A new alternative that eCommerce companies use to simplify their checkout is one page checkout.
As the name suggests, a one step checkout will show every required component on one page while checking out. All the information, such as the payment and delivery methods, billing and shipping addresses, etc are present on this screen. The single-step checkout method reduces cart abandonment as customers fill in all the required fields on one page.
The Importance Of One Page Checkout
A one step checkout can make it easy for customers to use an e-commerce platform to complete their transactions. More companies are moving to e-commerce sites as more consumers shop online. E-commerce businesses need to create a quick, easy, and enjoyable online experience for clients. From browsing to checking out the checkout process should be seamless.
To speed up the e-commerce checkout process and save customers time, many stores have converted to a one page checkout strategy. Every customer wants to save time, and even if they save a few minutes, they will still be happy with the outcome. Reducing cart abandonment due to the drawn-out checkout process is what we hope to achieve. To achieve this goal, consider using a one page checkout.
How to Optimize a Single Page Checkout?
It is not enough to improve your checkout process once. For the continuous traffic to come into the store, you need to keep the one page checkout up to date. Optimize the checkout procedure by improving its layout, design, and functionality. The factors affecting the conversion on the website are numerous. Therefore, periodic optimization of the checkout funnels and update of single-page checkout is in need.
Order Summary And Price Update During Checkout
The customer should be able to update the order quantity during the checkout using single page checkout. The new updated price after changing the number of products should be accessible to the client in the checkout funnel. Being able to access the updated price of the order motivates the customers to stay on the checkout page. Receiving accurate and updated costs helps the customer to manage their orders easily and makes the purchase easy for them.
Checkout Page’s Simple User Interface
The checkout page should be clean and should not have any unwanted elements. Whenever a new customer navigates to the checkout page, it should look clean and accessible to them. Making the layout of the one-page checkout attractive is a priority, but it should not cause clutter on the checkout page. The fields that the customer needs to fill in should be clear and specific fields should be present for each piece of the required information.
The navigation on the checkout screen should be convenient as too many elements on the checkout screen can confuse the customers. The products should be on display along with the proper information on the single page checkout interface. This aids proper decision-making for the customers while making the purchase.
Mobile-Friendly Interface
A large number of the population shop online, so the eCommerce modules need to be mobile-responsive. The one-page checkout should be mobile responsive and work without any hassle on mobile. To make your website accessible to all customer groups, it is important to make the checkout mobile-friendly.
Remove Distractions From The Checkout Process
There should not be any element on the one step checkout screen that can distract the customer from making a purchase. Promotions, advertisements, and other extra information should not be present for the customer when they are about to make a payment. Regardless of promotions, when a customer is about to purchase, the one-page checkout module is useful. It is so as it enhances the purchasing experience. The single page checkout makes the checkout procedure fast and smooth.
Length Reduction And Form Fields
The form fields on the single page checkout screen should be present above or in front of the information labels. The most relevant and necessary fields should be present on the checkout screen. We can disable unnecessary fields from the admin panel of the one step checkout module. The lower number of fields speeds up the checkout process using one page checkout.
The length of all the information fields is not the same, so their sizing is according to need. This makes the checkout screen look clear and seamless, which also enhances the customer experience.
Security Seals For Customer Assurance
The security seals should be on display in such a manner that they should not make the checkout page overcrowded. The placement of trust and security seals is important as it develops trust in the customers. Using the one-page format, these seals are presented cleanly and without being invasive. These trust seals assure the customers and help in gaining their faith so that they can be sure while making purchases.
Final Words
Please contact Knowband for additional information about this plugin. When it comes to the module, if you have any worries or problems, we will help you happily. Additionally, we can help you with your custom projects based on your business needs. We have several top-notch plugins that are available on our website, so feel free to check out their features. We would appreciate hearing from you if you have an interest in any of our products, drop us an email at support@knowband.com.