A smooth eCommerce checkout is of paramount importance to enhance the online shopping experience of users. If not optimized, it can hamper the checkout flow and compel users to abandon their cart.
In this article, I have presented 7 crucial tips to optimize your eCommerce checkout process and provide a convenient checkout experience to your visitors.
1. Provide Guest Checkout
The mandatory registration form can be a barrier in an eCommerce checkout. It would be unwise if a customer looks all set for the purchase but is forced to abandon because of compulsory account creation.
This distraction can be avoided by offering Guest Checkout.
Guest Checkout enables a customer to check out comfortably without disturbing the checkout flow. It speeds up the checkout process and provides a smooth checkout experience to the users who do not want to receive promotional emails from your business.
Guest checkout is a one-stop solution for mandatory sign-ups and is an important element in your eCommerce checkout.
2. Offer Social Login
Along with Guest Checkout, providing visitors with a social login facility would make up a great idea for a smooth eCommerce checkout.
The registration task is tiresome for the online shoppers and they feel reluctant to sign-up many a time. The social login option, in this case, becomes a better alternative by speeding up the registration process.
Besides, social login removes password fatigue. Customers do not need to create and remember a different password every time. They would be able to log in easily with any of their preferred social media accounts.
Related: 10 Benefits of Social Login in eCommerce
Looking to add the social login options on your eCommerce website? Try out our Social Loginizer module that can incorporate up to 15 social login options on your site.
We offer Social Login extension for Magento, Social Login extension for Magento 2, Social Login for PrestaShop and Social Login extension for OpenCart.
3. Use Google Autofill
Save prospects’ time by auto-suggesting address when they start filling out the address fields.
Enable Google Autofill functionality. Once set up, it would start displaying the address suggestions in real-time, related to the keywords typed by the user. Upon picking the relevant address, the rest of the major address fields are automatically filled.
Google Auto-fill is essential for an optimized eCommerce checkout.
4. Use Inline Validation to Display Errors
Customers generally make mistakes while filling out the checkout fields, and more often than not, the errors are not identified until the customer hits the submit button.
In many cases, customers are required to fill the entire details again and again till all the fields become error-free. This can be irking and hinder the checkout flow. Therefore, it is advised to use Inline validation.
Inline validation checks the inputs in the form fields and indicates whether the inputs provided by the customer are correct or not when they switch between fields. If there is an error, it would display how it can be fixed.
5. Display Checkout Progress
Use a progress bar to indicate at which stage of the checkout process is the customer present and how many further steps do they need to go through before they could finally place the order.
A progress bar presents the overall picture of the checkout process in front of the customer and gives them a clear idea beforehand of your eCommerce checkout.
6. Display Applicable Offers or Promo Codes
Customers often look for promo codes to avail discount on the products they are purchasing.
If there are some applicable promo codes, mention them on the checkout page else the visitor would hit the back button and start looking out for the offers on your website. It is time-consuming and can delay the conversion.
If you display the offers right on the checkout page, it would be easy for the prospects to know about your ongoing deals and hence it would create higher chances of conversions.
7. Do not stick to just Credit and Debit Card
With the introduction of e-wallets, also known as digital wallets, the payment method preference of the customers has changed. Sticking with only Credit or Debit Cards just won’t be enough.
Add multiple payment options on your eCommerce checkout so that a user has a number of options to choose from. Lack of payment modes might lead to cart abandonment.
Related: Why Digital Gift Cards are Important to your eCommerce Business?
Final Word
Each and every step of your eCommerce checkout highly matters for providing a smooth checkout experience to the online shoppers. You need to ensure that every step is optimized and leading to a successful user-friendly checkout.
One small error can add the prospect into the list of abandoned cart users. Also, make sure that your eCommerce checkout is optimized for mobile devices as well. If it does not go well with the mobile format, you can lose out on huge mobile conversions.
To make your checkout more convenient, you can think about using a One Page Checkout. I hope that the information I shared about having an optimized eCommerce checkout turned out to be useful for you.
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