In the early days, social media platforms like Facebook, Instagram, etc. were known for entertainment purposes. As time changed, these platforms changed the algorithms of usage. Later some businesses started promoting their brands on social platforms. And even a bit later Facebook itself came up with a creative idea of Paid Facebook Ads. Following the same, nowadays platforms like TikTok, Instagram, and Facebook are considered some of the best ways to promote offline or online businesses. Some even consider social platforms as the future of marketing.
Moreover, if you are an online business, you will find no other place to promote your business than Instagram. Thus, social media marketing is not only one of the most sounding marketing methods but provides incredible results for businesses.
In the following article, we are going to discuss the importance of social media marketing for the eCommerce business industry.
Influencer Marketing:
If you try to put all the trendiest social media marketing ways, Influencer marketing is the winner with a huge margin. In the following methods, brands and online businesses take aid from socially active influencers. Whether marketing via old methods remains limited in a region. On the other hand, influencer marketing goes abroad as socially active personalities have an impact on a large audience.
Thus, if you are looking to give your business a buzz with influencer marketing you can find your fit business affiliates.
Social Media Groups:
Groups are where people share their lifestyles and thoughts. Even in your daily life, you will find yourself engaged with social media groups on various platforms such as Facebook, WhatsApp, Telegram, etc. Various people join social media groups and share their interests and other content. Taking advantage of the same, online businesses have found a way to promote their PrestaShop online business. Joining as an individual business account they offer various offers like giveaways, discounts, and affiliate and referral programs to engage their customers.
Thus, if you are looking for a sound and less expensive marketing method, social media groups are the perfect place to advertise your business.
AI-based Chatbots:
Chatbots are the modern way to save the day and additional time for queries. While in the past, there was a huge number of employees required for answering queries. In the modern era, chatbots are changing the games for eCommerce websites.
For example, Facebook messenger allows business accounts to add automated chatbots to their message box. Not only AI-based chatbots are a great way to provide customer support. But also, offers an easier way to the customers for communicating with businesses and getting their queries resolved. For the same reason, you can also take assistance from AI-Based chatbots for promoting -based chatbots for promoting your business with the help of social media marketing.
Instagram’s View Product Feature:
If you have gone through the major Brands’ Instagram pages. You might find an option to view products on the posts themselves.
This is one of the beloved marketing features introduced by Instagram for online businesses. In the following option, you can add all the product-related information such as pricing, description, Website link, etc. Although this social media marketing method is going to cost you a bit more. Yet, it ensures trusted customer traffic on the websites.
Tips to Grow Your Online Business!
Sell Everywhere:
The technical term for “sell everywhere” is multi-channel selling. In the following technique, online businesses present their same inventory in various places at the same time. For example, consider an OpenCart business selling their products on eBay using OpenCart eBay Marketplace Connector.
With the help of multi-channel selling, online stores can not only grab brand awareness but also can provide a boost to their sales by getting orders from various platforms.
Go Mobile
Android and iOS Mobile Apps are the signature of success for a business. Having Mobile App not only puts you one step ahead of the market competition but also adds a selling channel to your online business.
But before building an eCommerce Mobile App, you should consider your business need along with your market need to plan accordingly with the project. For example, these are some basic factors that decide how many days your Android and iOS App Development is going to take. On the other hand, if you looking for white-labeled Android and iOS Apps. you can check out the Knowband Mobile App Builder available for PrestaShop, OpenCart, Magento 2, and WooCommerce eCommerce platforms.
In the End,
Being an eCommerce business owner is not easy. Various factors in the market challenge businesses on a daily basis. Thus, keeping up with the challenges requires additional efforts from the business ends. Moreover, it is also important to make the right spending on business promotions such as social media marketing and multi-channel selling. In case, you are having queries feel free to drop us a mail at support@knowband.com.