It is already the season for holiday shopping, and Thanksgiving is among the times when shoppers go berserk. It is time to get your store ready and implement Thanksgiving email marketing ideas and other options to boost sales. The United States, Canada, and a few other nations have Thanksgiving Day as a national holiday.
The holiday season starts with it, so the time for implementing Thanksgiving marketing ideas is weeks before that. Additionally, Black Friday, the first one following Thanksgiving, starts the Christmas shopping season. Intriguingly, roughly 40% of the survey participants intend to purchase gifts right away after Thanksgiving. Moreover, 47% of visitors shop when there is a sale on the websites. The Thanksgiving marketing ideas are to be kept ready before the shopping spree begins.
The importance of Thanksgiving
Thanksgiving is a day when most people opt to spend time with their family and friends. Hence, online shopping is more favored on this day.
The preparation for the major gift-exchanging holidays in December may have distracted many of your rivals. Major occasions like Christmas and Hanukkah attract the attention of retailers. Online vendors should also focus on Thanksgiving marketing ideas for retailers. Online vendors are too busy to observe Thanksgiving, which would reduce the number of people in the field. This increases the chances of implementing Thanksgiving marketing ideas without facing major competition. To gain maximum profit from Thanksgiving, we will discuss some important strategies to have exponential growth in profits.
Rewarding your customers for their purchases
Customers always like to have a gift whenever they shop online, and what could be better than Thanksgiving? This is one of the best Thanksgiving marketing ideas that online retailers can follow. Providing gifts to customers after they complete shopping up to a certain amount is a good idea. On a shopping trip, when you gift the product to the customers, they will be happy as everyone praises the gift, especially a physical gift.
Gift Card Option
The gift can also be in the form of gift cards. This Thanksgiving marketing idea for retailers is very beneficial. The gift vouchers are very effective in spreading the brand name. Gift cards are very trendy these days and are one of the best gifting options. The gift cards can be sent via mail or downloaded for physical gifting. The gift vouchers for Thanksgiving marketing ideas are a huge success. Also, during the sale, there is bound to be huge traffic on the site, and thus visitors might be searching for an option like a gift card too. The gift cards are customizable, so it is one of the best Thanksgiving email marketing ideas.
Entry Subscription Pop-Up
Thanksgiving is a huge opportunity to gain a customer base all over the world. The “spin and win” subscription pop-up is very useful for having visitors register before entering the website. The best Thanksgiving marketing idea is to have this gamified subscription pop-up to let the customers register. The pop-up has various gifts, and to receive them, shoppers spin the wheel. The entry-exit subscription pop-up vastly increases the number of customers and is one of the best Thanksgiving marketing ideas.
Creation of Theme-Based Products
The option of customizing the products should be available in the store. Thanksgiving marketing ideas for retailers should include product customization on the website. The shoppers are picky, and they want the product to be exactly how they want it. Why not let them do it themselves? The product designer/customizer plugin is the best option in such cases. This Thanksgiving marketing idea is sure to increase sales, as everyone likes customized goods. The customers will be able to gift customized products to their loved ones. This Thanksgiving marketing idea for retailers is sure to boost sales, as the option of customizing products is trendy.
Contacting Through Email
Many times the customers visit the website, add the product to their cart, and leave the website. This cart abandonment can be reduced by giving them a follow-up regarding their cart. This thanksgiving marketing idea of sending email follow-ups with or without discount to the customers is a surefire technique. The customers sometimes add the product to the cart and forget to purchase it. Further, when they receive emails with a discount for the product in their cart, they will surely revisit the site to complete the purchase. This email follow-up technique is the best Thanksgiving marketing idea for retailers as it increases revenue.
In The End
This article offers suggestions for maximizing sales on Thanksgiving. If you want to know more about increasing your profits this holiday season, then contact us at support@knowband.com. We assist with different eCommerce plugins and will assist you with adding functionalities to them. The service for the customization of plugins and developing new plugins is also there. We also help with custom developments depending on your specific business needs.
