A Multi-Channel eCommerce platform allows businesses to provide a uniform, unified customer experience across all channels.
Consumers are no longer content with a purely online experience. Instead, consumers expect fluidity throughout all accessible channels and across all of their devices while making purchases, reading reviews, comparing products, as well as receiving their products and/or services.
Why Multi-Channel eCommerce platforms?
A Multi-Channel eCommerce platform makes omnichannel eCommerce as well as consumer engagement easier. It can be a useful tool. Moreover, it keeps everything synchronized including inventory management and product information. Furthermore, it even synchronizes tasks like to order fulfillment and shipping logistics.
Top benefits of Multi-Channel eCommerce platforms to know:
- Though multi-channel e-commerce platforms come with various benefits, the two most prominent benefits are- improvement in conversion rate as well as the boost in customer loyalty.
- A multi-channel eCommerce platform gives better and greater sales avenues, resulting in a huge increase in your brand’s visibility. Furthermore, it attracts more potential consumers. Thus, resulting in a rise in sales.
- Speaking about the boosts in customer loyalty, multi-channel selling software allows you to provide a more integrated as well as seamless customer experience through diverse sales channels. Further, it permits offering varied customer support channels. Including mediums like social media, live chat to email, and phone. This also results in an increase in customer loyalty in terms of better reviews as well as more procurements.
How to maximize multi-channel efforts for eCommerce store owners?
If eCommerce store owners focus more on quality content rather than quantity, multi-channel efforts can be maximized. Make sure you are providing detailed information about the product as this makes customers understand the product more and connect with your store more.
Ensure the product description includes points like the product, color (if any), dimensions, material, occasion, USP, what it is used for, and return methods. Your product description must include SEO friendly title as it helps customers search and find your products easily.
2. Focusing on better images can maximize multi-channel efforts
You should never underestimate the value of high-quality images. A better as well as clear image of the product can drive more customers and can help them make the decision better.
The product image must be in focus, well lit as well as centrally placed with a white background. Moreover, product images should not include accessories not included in the product. Make sure images are following Trust and Safety standards. Lastly, avoid using images with watermarks, logos, graphics, illustrations, or text on the images.
3. Marketplace Marketing Tools:
Using Marketplace Marketing tools can maximize multi-channel efforts. Although Facebook and Google have achieved the duopoly when it comes to digital marketing, still maximum marketers utilize this channel. However, never limit yourself to these types of marketing channels only. You can also use the native marketplace and their advertising platforms that are listed below.
Knowband modules for maximizing multi-channel efforts for eCommerce store owners:
1.eBay
An online shopping website for auctioning products and consumer-to-consumer sales is called eBay, popular for eCommerce merchants to use a sales channel. Furthermore, it is available in many different countries. With the help of a zip code, you can look for products available in that area. National or international, you can search for products.
Prestashop: https://www.knowband.com/prestashop-ebay-marketplace-integration
Opencart: https://www.knowband.com/opencart-ebay-integration
Magento: https://www.knowband.com/magento-ebay-integration
Using Knowband modules for eBay can help store merchants Prestashop, Opencart, as well as Magento store merchants to easily list their products from the admin panel on the eBay marketplace.
On eBay edit, Bulk listing and Product information, and Price Management is a feature offered by the modules listed above.
2. Etsy:
An American e-commerce company focused on vintage items or handmade and craft supplies is Etsy, Inc. Furthermore, these products fall under a wide range of categories. Including jewelry, bags, clothing, home décor, and furniture, as well as craft supplies and tools. Make sure all vintage items should be at least 20 years old.
Bulk listing, Product information edited on Etsy, and Price Management a feature offered by the modules listed below.
Prestashop: https://www.knowband.com/prestashop-etsy-marketplace-integration?search=Etsy
Opencart: https://www.knowband.com/opencart-etsy-marketplace-integration?search=Etsy
Magento: https://www.knowband.com/magento-etsy-marketplace-integration?search=Etsy
Magento 2: https://www.knowband.com/magento-2-etsy-marketplace-integration?search=Etsy
With the assistance of these modules, respective platforms eCommerce merchants can easily list their products on the Etsy marketplace. They can even perform this task from the backend of the module.
3. Google Shopping Module
Google Shopping, defined as, allowing customers to search for and compare products on Google search page. Furthermore, store admin can exclude items depending upon certain conditions, for instance, products below a specific price, products without unique identifiers (EAN13/JAN or UPC).
Prestashop: https://www.knowband.com/prestashop-google-shopping?search=Google%20shopping%20
Opencart: https://www.knowband.com/opencart-google-shopping?search=Google%20shopping%20
Magento 2: https://www.knowband.com/magento-2-google-shopping?search=Google%20shopping%20
Magento: https://www.knowband.com/magento-google-shopping?search=Google%20shopping%20
With the help of these plugins, owners of Prestashop or Magento 2, or Opencart can list their items on Google. Moreover, store owners can perform this activity from the module’s backend.
Final Thoughts
With the assistance of the above tips, you can easily maximize multi-channel efforts. In case you are facing any trouble with the modules above, feel free to write us at support@knowband.com