Being an online seller is not an easy one. In the present era, the competition in the online business industry is running to its peak. Thousands of start-ups are taking place in the market. Especially on major marketplaces like eBay and Etsy. The number of eCommerce merchants selling their products on the marketplace is considerable. Thus, for the same reason, it takes some tricks and strategies to overcome the busy market competition.
On the other hand, Etsy is one of the well-known online marketplaces. Not only Etsy is famous for its product varieties but also the platform provides a native website-like experience to the sellers. Moreover, if we put Etsy and the other marketplaces on the same comparison table. Etsy wins the game not because of the buying-selling process but also because of its popularity. Exclusively for Etsy sellers, in the below article, we are going to point out 5 of the most trusted tips and tricks to boost Etsy sales.
5 Most Trusted Tips and Tricks to Boost Etsy Sales
Social Media Promotion
Although Etsy has a dedicated marketing and promotional department that works for getting traffic on the platform. Yet, you can also play your part with the help of social media marketing.
For example, if you already have an Instagram account for your business you can post your Etsy image on your official account. The following method will not only help you to get traffic on your Etsy shop. But also, will help you to enhance your brand recognization. Although the following trick might seem a bit new to you yet, it comes under the list of the worthiest but fewer familiar ones.
Do the Keyword Maths
Keywords are one of the major sources that play an important role in bringing custom traffic to any website. Likewise, the same thing applies to the Etsy marketplace. Because even on Etsy the customers sometimes do not know the actual product names. Instead of searching with the product name, in most cases, they try to search with the appropriate keywords.
During the entire process, the merchants that have added the proper keywords win the game. For example, if you are a seller that deals in handcrafted items, you can find various others. All you need to do is do a keyword study on some of the top-ranked sellers. Likewise, you can add relative keywords to your products to grow more customer traffic.
Maintain an Excellent Seller Image
Along with selling the other important factor for getting the most out of marketplaces, is having a positive seller image. Not only do the customers prefer sellers who have a good refund, returns policies, and ratings while ordering. But also, it puts you on a plus against the competitors.
For example, if you are selling a product at a price point of $10 and another seller John is selling the same at $8. The only difference you both have is John has 4-star ratings and you have 5. The chances for the customers to consider your products over John’s are much more because of the seller’s image.
Thus, while selling on the marketplaces, maintaining a positive seller image is an important part of the business.
Paid Promotion
Paid promotion is one of the quickest ways for generating customer traffic. Although you will have to spend a bit extra on the paid promotion. Yet, if you are looking for building your brand name in a short period. This might be the best option you can go with.
Moreover, if you running a bit tight on the budget, you can also give a go to paid promotions on special occasions. Instance, you can run Offsite Ads on festivals such as Christmas, Thanksgiving, Cyber Monday, etc.
Integrate Your Websites with Etsy
If you are selling on Etsy Marketplace along with your website, you must have gone through problems while managing two admin dashboards. Not only you will have to maintain two separate dashboards while keeping up with the orders but also, it becomes difficult to manage the stock on both platforms.
For the mentioned problem our tech team has designed the most advanced Etsy Marketplace connectors. The Etsy Integration plugins are now available for the OpenCart, PrestaShop, Magento 2 and WooCommerce platforms. Moreover, using the PrestaShop Etsy Integration Addon, the sellers can not only sell the same stock on both the PrestaShop store and Etsy at the same time. But also, PrestaShop Etsy Connector allows the merchants to keep the track of all the Etsy orders right on their shop admin panel.
On top of that, Etsy is a well-known platform for its charges and commission. To overcome this fact, we have added a price management feature in the PrestaShop Etsy Marketplace Module. With the help of the same, the PrestaShop sellers can sell their products on Etsy at an increased/decreased price from their PrestaShop shop. Likewise, OpenCart, Magento 2, and WooCommerce online sellers can also sell on the Etsy marketplace and still can manage everything from their shop admin panel. Moreover, the Knowband Etsy Marketplace integrator comes with a single-time payment option. Thus, for taking joy in the services, you will not have to renew your subscription every year. Moreover, in case you are having queries or suggestions about selling on Etsy, find us at support@knowband.com.