If you are looking to improve the sales of your eCommerce store, it is important to analyze the checkout process of your site. It is one of the important element that can lead you to conversion or shopping cart abandonments. The checkout process is observed as an important part of any eCommerce store that needs to be improved for achieving higher conversions.
If you are unable to make improvements on the checkout functionality, it is sure to make a significant impact on your conversion rates and sales. To reduce the increasing abandoned carts, numerous Magento site owners are putting their money behind the Magento One Page Checkout extension. Here are the various reasons that support the claim that a checkout extension can help in optimizing the sales and conversions for your online store.
Don’t miss out on giving error reporting information
It would be a great idea to inform customers about the errors encountered by them on the checkout page itself. This error reporting will help in completing your checkout process in a timely manner, thereby reducing the chances of shopping cart abandonments. An ideal checkout extension should be capable of informing customers about their checkout related errors, so install the same on your store. For better understanding, look at the checkout page of this Asos site that provides timely error reporting information to its customers regarding the placed order. In this scenario, customers can eliminate the errors shown on the Asos site checkout page for improving product sales.
Check out the validity of your coupon codes
Tempting your customers with impressive coupon codes or promo codes are a great way to boost the sales of your online store. It is a common human behavior to look out for discount coupons while purchasing a product from an online store. The presence of exciting coupons or promo codes encourages the customer to complete an existing order. This strategy is best utilized by Domino’s, a global pizza chain that prompts its customer to use their coupon code to avail the pricing discounts on their placed pizza order as shown in the image below.
So, don’t forget to opt a checkout page extension that allows you to provide coupon codes to your visiting customers on the site.
Offers alternative payment and shopping options
It is observed that presence of multiple payment and shipping options helps in improving the customer engagement on an online store. Don’t force your targeted customers to make an online purchase through your existing payment and shipping options only. This concern is best addressed by this feature packed Magento One Page Checkout from Knowband store that simplifies the online shopping experience for Magento sites. It offers freedom to customers to choose any of the available payment and shipping options for a smooth checkout experience. Multiple payment options not only optimizes the product sales and conversions but also helps in building the customer trust towards an online store.
Helps in minimizing the checkout formalities
Customers making an online purchase are too busy which makes them opt for this online shopping mode instead of making door-to-door shopping. It is obvious that they would not want to waste their time on unnecessary checkout formalities but this is not the case in the real time scenario. Due to the complicated checkout formalities, the opportunity of making better sales through a simplified checkout process is lost eventually. According to a report of Baymard on the checkout usability, “An average site can increase its conversion rates by 35.26% through the help of a simple checkout process”. It is important to restrict your checkout formalities to a single page only for grabbing maximum customer attention and sales. If you want to experience how a one page checkout formality can help your online store, you need to take a quick look at this image shown below:
Closing tips
There is not a single online store that can boast of having improved sales and conversions without the presence of a simple checkout process. It is an important constituent of any eCommerce store that can easily win sales and customers at the first time only. Don’t hesitate to implement quick changes in your checkout process if it can help you earn some more customers and conversions. The success of your eCommerce store lies in keeping your checkout process flexible and customer friendly.
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