Tracking and analytics has become an important part of e- commerce organization so as to understand the mindset and behavior of the site visitors. By having a clear idea about the mindset and views of your customers, business organizations can make effective marketing strategies about their e- commerce store. Further, the launch of this Magento Google Analytic Enhanced E- commerce extension has helped the various e- commerce organizations to plan in a better way. Here are some of the brilliant features that has made this module a priced asset for various e- commerce organizations around the world.
Helps in tracking the user behavior
Now, store owners can easily track and analyze the user behavior on their e- commerce site so as to understand their intention and mindset while making an online purchase. With this crucial information, it is now much easier to make desired changes in the elements and site usability so as to grab the maximum attention of the site visitors. Further, it helps in understanding what fascinates the visitors and what immediately turns them away from the site.
Helps in maintaining the effective profiling of the site visitors
With the help of this Magento Google Analytic Enhanced E- commerce extension, it is now easier to maintain the complete profiling of the site visitors for the effective targeting. This module provides important customer centric details like location of the user, device used by the visitor, browser used for the surfing, operating system of the device used and other such information. With the availability of this information, it is now easier to persuade customers for making an online purchase by understanding their personal surfing details.
Easy integration of the Google analytic enhanced e- commerce extension into the Magento admin console
One of the most wonderful aspect of this Magento extension is that it integrates the latest Google Universal Analytic Enhanced E- commerce tool with the administration console of this Magento extension. Due to this effective integration, store owners can easily view all statistical reports and analytical data with the help of admin console. All this has happened due to the presence of Google Dashboard feature on this Magento module. It has helped the business organizations a lot in making business strategies by providing them relevant statistical information.
Provides effective information about the shopping behavior of the customers
Now, it is easier to have the entire shopping information about your site visitors. The tracking and analytics feature of this module has helped in tracking the shopping behavior of the customers by various e- commerce organizations. By studying the shopping behavior of their site visitors, e- commerce organizations can advertise their products in an effective manner so as to improve their product sales. Further, it helps in understanding what is being liked by your customers for making an online purchase and organizations can provide suggestions to their customers based on their past shopping behavior. Moreover, by studying the shopping behavior of their customers closely, business organizations can make necessary changes in their product categories and can provide relevant shopping offers so as to encourage site visitors for making an online purchase through their e- commerce store.
So, considering the huge competition in the e- commerce business segment, this Magento extension is really a great ray of hope for numerous e- commerce organizations around the world. Take your time off and surf on our e- commerce site www.knowband.com to know more about this module. You will be simply amazed by the wide range of e- commerce module displayed by our site for various e- commerce platforms like Magento, Prestashop and Opencart.
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