Want More Sales and Conversions on your Magento Site? Don’t forget these Transactional Emails

Joe Parker

8 years ago

Emails are an important part of day- to- day business transaction activities that facilitate a better communication between store owners and customers in an eCommerce business environment. You need to contact your customers on each and every step of an eCommerce business engagement and this can be only handled effectively with business transactional email templates. These templates can be customized easily for making the maximum impact among your targeted customers.

If you are having the Magento site, you need to be aware about these transactional email templates that are used in the normal day- to- day functioning of your Magento store. Let us discuss all these crucial Magento transactional email templates one by one.

1. Contact Form-

This email template is usually generated for the support services of a Magento site whenever a customer engages with the company through a “Contact Us” link available on that site.

2. Credit Memo Update-

This email template is sent to the registered customer of your site whenever a credit memo is updated in the backend of your Magento site.

3. Credit Memo Update for Guest-

This email template is especially sent to a guest customer whenever any credit memo updation is carried out in the Magento backend.

4. Forgot Admin Password-

This type of email template is received by the Magento administrator in case they have forgotten their admin password. Along with this email, there will be a link for the administrator to change their password.

5. Forgot Password-

If you are one of those site customer who has forgotten his/her password and has clicked on the “Forgot password” link, you will receive this email in your inbox. Here, customer can easily change their password by following the appropriate links mentioned in the email.

Whenever any customer wishes to share their gift registry from your website through email, this email template is used.

7. Gift Registry Update-

This kind of email is used whenever a gift registry is updated from the customer account to your own website. The persons who will receive these messages are determined at the time of performing updates by the customer.

8. Invoice Update-

If you are one of those registered customers whose invoice details have been edited from the Magento backend, this is the email which will be received by you.

9. Invoice Update for Guest-

In case, the invoice details of the guest customer is edited from the backend of the Magento site, the above email will be received by them.

10. New Credit Memo-

If any registered customer has a new credit memo under his/her account, he/she will receive this type of the email.

11. New Credit Memo for Guest-

With the creation of a new credit memo under the guest customer account, this type of email is sent.

12. New Invoice-

Whenever a new invoice is created in the name of a registered customer, this type of email is received by them.

13. New Invoice for Guest-

If the invoice is generated for the guest customer, this is the email which is received by those guest customers.

14. New Order-

This email is sent to those registered customers of the site who has placed a new order on their account.

15. New Order for Guest-

If a new order is made on a website through a guest customer account, this email type is used.

16. New RMA-

Whenever any registered customer applies for a product return RMA request, this email is sent to them. RMA means the Return Merchandise Authorization which needs the approval of the store owner before the product to be returned can be shipped back by the customer. The above email is an acknowledgement mail received by the customer which informs them that their product return has been received and is currently being reviewed.

17. New RMA for Guest-

This type of email is sent to the guest customer if the RMA request for a product return is done by them.

18. New Shipment-

If a new shipment is created on the placed order of a customer, this email is received by the logged in customer.

19. New Shipment for Guest-

This type of email is received by the guest customer if a new shipment is created on their order.

20. New Account-

Whenever a new customer creates an account on the Magento site, this email is received by them. The email consists of the account details of the new customer.

21. New Account Confirmation Key-

This email will be received by the new customer regarding the confirmation of their new account on your Magento site.

22. New Account Confirmed-

If you are that new customer who has confirmed the creation of his/her account, this is the email which will be received by them.

In case, you want your customer to confirm the subscription to your newsletter, this is the email which will be sent to the customer.

This is the email which is received by the customer when they have confirmed for the subscription of your newsletter with or without the confirmation.

If you are that customer which has unsubscribed from a newsletter, this is the email which will be received by you.

26. Order Update-

In case an updation is required in the order of a customer, this is the email which will be received by them. This email consists of the link to the customer order on your website along with the details of the update.

27. Order Update for Guest-

This type of email is received by the guest customer if the order requires any update. The email has the details about the order update.

28. RMA Admin Comments-

This email is sent to the customer if any comments regarding the RMA is updated by the administrator through the Magento backend. The above email will contain a link to the account profile of the customer along with the admin comments regarding the RMA requests.

29. RMA Admin Comments for Guest-

Your guest customer will receive the above email if the comments about the RMA is updated by the administration through the backend of your Magento site. The email has information about the processed order for RMA request as well as other information for further discussion.

30. Remind Password-

For situations where customer needs to be reminded about their password, this type of email is sent to them.

31. Rewards Points Balance Update-

This email sent to the customers remind them about their current inventory of rewards points. You can also set this action for automatic email updates through the backend of your Magento site.

32. Rewards Points Expiry Warning-

Whenever the current inventory of the rewards points is about to expire, this email shown above is sent to the customers to remind them about the same. You can also set this action for the automated email warnings through the Magento backend.

33. Send Product to a Friend-

In case, a customer emails a product to his/her friend from a Magento site through email, this type of email format is sent to that particular recipient mentioned in your customer email.

This email type is sent whenever the customer shares his/her wishlist with other person.

35. Shipment Update

Whenever the order of your registered customer is complete and the ordered item is shipped to them, this email will be received by the customer.

36. Shipment Update for Guest

This email is received by the guest customer if the order placed by them is complete and the item is eventually shipped to them.

37. Store Credit Update

In case of any updates made in the existing store credit of the customer, this kind of email is sent to the customer.

With all these wide range of transactional emails on Magento platform, it is now much easier for Magento site owners to carry out their day- to- day functioning of their eCommerce site. All these email responses can be effortlessly initiated by the store admin by making little customization in the Magento site through the backend admin panel. Once, you are able to utilize these email templates, getting required conversion rates for your Magento site will be a smooth task.

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