It is rightly said that “Winner easily takes the required customer attention and gets known to people in a short span of time” same is the case with this Magento platform. The success of an eCommerce site is dependent on the platform which is used for the back end. No doubt, there is a sudden influx of a wide range of eCommerce platforms but Magento has found a niche place for itself among those available options.
If you have been looking for an effective platform for the development of an eCommerce site, you don’t need to look beyond this Magento platform. It is bundled with a wide range of features and functionalities that makes Magento as the most ideal choice for eCommerce website development. Let us now discuss those features one by one as mentioned below:
Open Source platform
In this era of paid services, anything which is available for free comes as a wonderful option and Magento platform is one such wonderful example. Being an open source eCommerce platform, Magento can be easily installed and customized by anyone without any issue. As per a survey, around 80% of eCommerce websites are based on Magento platform and are generating big bucks in their individual business segment.
Optimized for better SEO results
In order to improve the search engine rankings of Magento site, you need to utilize the various built- in SEO tools of Magento platform. With the help of these tools and features, it would be easier for search engines to crawl website pages for better site visibility. Magento has various various SEO features like auto generated sitemaps, SEO friendly URLs, customized meta descriptions for products, categories and content pages.
Easy store management facility
Magento platform has made it much easier to manage an eCommerce store in a smooth manner due to various features. It has amazing product and category management features that helps in managing various products on a store in a quick manner. It also helps in maintaining the stock control by tracking all the available products on a Magento site. In case you are having a Magento Marketplace store, you can take the help of various Magento Marketplace extensions from Knowband such as Magento Marketplace Low Stock Notification Extension, Magento Google Analytic, Magento Marketplace Contact Admin Extension and others for a flawless store management facility.
Offers a quick checkout and payment gateway setup
In order to provide a wonderful shopping experience to its customers, Magento platform comes integrated with a wide range of payment options like SagePay, PayPal, Google Checkout and others for a quick checkout facility. Apart from this, Magento allows online shoppers to purchase multiple products simultaneously and make checkout quickly. For making further improvements in Magento checkout process, you can take the help of these Magento checkout extensions such as Magento One Page Checkout, Magento One Page Checkout Lite version and others.
Comes with analytics and reporting for better store performance
For optimizing the performance of a Magento site, this eCommerce platform comprises of various Magento Google analytics and reporting tools. With the help of these tools, it is now easier to study statistics, sales reports, business intelligence, product popularity and other business related information. Magento extensions such as Magento Report Extension, MockingFish- Heatmap and A/B Testing tool and others can provide a vast range of statistical data for improving store performance.
By analyzing all these crucial points, it could be easily understood that Magento is undoubtedly the king in the field of eCommerce website development due to exceptional features and Magento extensions. Choose this eCommerce platform and remain assured about a promising and successful online store in your particular business domain.
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