Magento is one of the most powerful open source e-commerce platform based on PHP. One of its powerful features is user activity logging system. By using user’s data we can analyze the customers/visitors behaviour which ultimately helps in business. For example, if we know that the customers are frequently visiting a particular section of a category then you can run the campaign to increase the conversion rate in terms of an order placed on your Magento store.
Magento has a dedicated module Mage_Log to store the log of the customer/visitor.
It mainly stores the following data
1.Customers who logged in
2.Current Visitors
3.Past Visitors
4.Details like IP, First visit, Last visit etc
Two main tables in which data is stored are
1.log_customer
2.log_visitor
Every time a user visits the store the Magento generates a visitor_id and store it in a log_visitor table. When a registered customer visits the store using their credentials then a log_customer table is updated.
One can enable or disable logging option from Magento admin panel. Steps to do so are
Go to
System -> Configuration -> System -> Log
We can get visitor’s data using the following code
$visitor_data = Mage::getSingleton(‘core/session’)->getVisitorData();
Here $visitor_data will return an array of the customer/visitor information which is stored in the session
Array ( [] => [server_addr] => 197777237 [remote_addr] => 197777237 [http_secure] => [http_host] => www.testmage1.com [http_user_agent] => Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/68.0.3440.84 Safari/537.36 [http_accept_language] => en-US,en;q=0.9 [http_accept_charset] => [request_uri] => /test [session_id] => njt3e2cc4g5c85o8gccnjs1ep3 [http_referer] => [first_visit_at] => 2018-11-22 14:42:15 [is_new_visitor] => [last_visit_at] => 2018-11-22 14:42:20 [visitor_id] => 19 )
If you need some specific data like the first visitor last visit time then you can use its model too
echo $firstVisitAt = Mage::getModel('log/visitor')->getFirstVisitAt();
echo $lastVisitAt = Mage::getModel('log/visitor')->getLastVisitAt();
Hope this will help you in tracking visitor’s data on your Magento store. Happy Coding:)