A report by the Baymard Institute says that ‘High Shipping Cost’ is the topmost reason for shopping cart abandonment in the USA, nearly accounting for half of the total abandoned carts. Ecommerce retailers, primarily mid-scale business owners, often encounter shipping challenges as popular brands like Amazon have already set the standard so high by offering […]
What’s New in Order Pages in PrestaShop 1.7.7.0?
One of the major changes in the latest PrestaShop version 1.7.7.0 (Beta) focuses on the order management page. New features have been introduced around the order process. As per the PrestaShop team, the pages were becoming unpleasant because they looked old-fashioned and the same was the case with its hierarchy of information which led to […]
Welcoming the PrestaShop 1.7.7.0 Beta Version- What’s New?
The first Beta version for PrestaShop 1.7.7.0 is now ready for you to test! You can now download and install it and check if all your modules and themes are working properly. As per the news shared by the PrestaShop team, it took them more than a year to build this version and it is […]
Win Customer Trust and Boost Sales with Social Proof
I shifted to a new place recently. A few days later, I thought of going for dinner with my family. Since I was new to the place, I did not have much idea about the nearby restaurants. I asked someone and he guided me to a place where there are a few. I came across […]
6 Ecommerce Marketing Strategies to Grow your Business
Millions of searches are made on Google every day, and for every single search, there are tons of results. The competition in the online/eCommerce market is extremely high. Starting an online business is not going to be a piece of cake when the Internet is already occupied with multiple businesses focused around a particular niche. […]
Role of Voice Search in eCommerce
With the day to day advancements in technology, online shopping has become way too convenient. Voice search has come up as the next big thing in the industry. With the popularity of voice software like Apple’s Siri, Google Assistant, Amazon Echo and Alexa, and Cortona, voice search has set a trend. People have adapted to […]
7 Mistakes to Avoid When Starting an Online Business
You do not start an online business just by having a thought of it. Like you wake up one day, get motivated to start an online business and go ahead with your idea. No, it does not happen that way. But this is what most of the people do, and when the plan fails, the […]
7 Ways to Increase Your Website Traffic
Website traffic is an integral part of any eCommerce business. Without it, the business holds little to no value. Is there any point of having a website if it is not receiving any traffic? No web traffic means no customers, and hence no sales. What is Web Traffic? Web Traffic or Website Traffic is the […]
PrestaShop Starter Pack: Must-Have PrestaShop Modules To Start Your Store
If you have just built your eCommerce website on the PrestaShop platform, you would be looking around for some PrestaShop plugins that you should integrate on your website as a beginner. Your search ends here. In this article, I have put forward some of the basic yet effective PrestaShop modules to start with. We also […]
5 Email Marketing Tips during the COVID-19 Pandemic
The COVID-19 Pandemic has forced online businesses to modify their email marketing strategies. The ongoing crisis has put them in a dilemma whether or not they should send promotional emails to their clients or customers. When you have a pre-planned strategy, it’s difficult to make sudden changes and adjust the email program accordingly. The schedule […]
