Getting customer engagement on the social media platform is the biggest need of the hour for the eCommerce business. However, this is at the same time a tricky affair and get a bit frustrating. With so many distractions, keeping the prospective leads engaged on your Facebook store or Twitter profile can be a tough task if the strategy is not planned appropriately.
The blog has listed some of the key aspects that can help improve your social media engagement, regardless your company’s industry or size. Check them out.
Provide social media login option
When it comes to building a reputation in the eCommerce ecosystem, making the shopping experience of the customers is the key. The social login option is one of the ways to reduce the complexity involved in registration and checkout of the customers. The importance of social login is not just restricted to easing out the work of the visitors, it even helps in customer engagement on the social media platform. Unlike the conventional login process, the quick login option makes it easier to get the information of the customers. As a result of which, this information can be further used for remarketing your products. You can include the PrestaShop social login addon on your Prestashop website. The same type of plugins are available for Magento and OpenCart eCommerce sites. You may now upgrade your site for grabbing required conversions and sales in a few easy steps.
Have a Facebook store
Moving your online business to the social media domain is a good idea. Having a Facebook shop is one of the ways to build a strong presence on the social media platform. The face of online trading is changing from eCommerce to m-commerce and from m-commerce to F-commerce now. F-commerce is surely the future of online selling. Trading your products on Facebook is one of the ways to enhance the visibility of your site on this platform. While it is a bit difficult to compel the visitors to ‘Like’ and ‘Share’ the contents, grabbing their attention with product images and deals are easier. Prestashop FB store module is one such module that can help you sync your Prestashop store on your Facebook store. Thus, your target audience can place their order directly from your Facebook page without browsing your site to search for the same product there.
Facilitate social sharing
Another way to create buzz on the social media platform is by providing the customers the option to share the product images on the various social media platform. The urge of getting everything at a click of a button is on a rise for the online buyers. There has been a shift in the consumer behavior. They prefer coming to an instant purchase decision, unlike earlier when there was a lot of hesitance in shopping online. Despite this fact, taking a second opinion before placing the order is a usual practice. This option of social sharing facilitates the much-needed word-of-mouth. Moreover, this is a better ways to build engagement because they stand out better compared to status updates or posted links.
Build up engaging contents
Once you have set the Facebook shop and the Twitter store, the next step is to drive the quality traffic to your store. This is when the content posted on these platforms comes into play. Listed below are some of the things that you can do in this regard.
- Understanding your target audience is extremely important. Try to analyze the online behavior of your prospective customers. Figure out the kind of posts that they find interesting. Build up your post accordingly.
- Along with quality, timing is everything when it comes to enhancing your online presence. Google Analytics can give you an insight of the time when your target audience is most active on their social media profiles. Post your contents accordingly.
- Indulging your customers in contests are another great way to increase engagement. Reward your loyal customers and raise the bar of excitement, instead of making the shopping a tedious job for them.
- Regulate the frequency of the online posting. Hit the right note between being annoying and engaging. As per Kissmetrics, posting 1-2 contents on Facebook a day can increase the engagement by 40%.
Create hashtag contents
Even though hashtags started on Twitter, they are now and inevitable part of Facebook, Pinterest, Instagram and even Google+. It is not just an easier way to make the photo posted self-explanatory. It is in fact, one of the ways to make your content easy to search and find. As per a research, tweets with hashtags get 50% more engagement. However, using too many hashtags can even drop the engagement. Hence, the using them wisely and in moderation is recommended. Everyone likes free stuff and offers. All you need to is to make it visible to the target audience. The hashtags are one of the ways of increasing the visibility of the stuff that you are posting on your social media account.
Solve the queries of the customers
While it one of the most effective marketing tool, social media is a platform for the customers to post their feedbacks and queries. A number of positive feedbacks may fail to produce the desired result, but a single negative review can kill your business. Hence, whether you are running any contest or not, you need to stay on your toes to handle the queries and problems of your target audience. No question of the visitors should go unanswered. This is one way to strengthen the customer relationship and enhance user experience.
Conclusion
Social media marketing is ineffective without customer engagement. In order to get comments, likes, and shares you need to lure your visitors with attractive contents and images. The better you plan your strategy, the better engagement you’ll get.
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