In today’s competitive eCommerce landscape, building and growing an email list is essential for maintaining customer engagement and increasing sales. One of the best ways to achieve this is by using powerful tools designed to capture email addresses efficiently. If you are running a Prestashop store, Knowband offers a range of highly effective addons that not only help you build your email list but also improve conversions and customer retention.
In this blog, we will introduce you to Knowband’s Top 5 Prestashop Addons that can help you grow your email list while enhancing your store’s overall performance.
1. Abandoned Cart – Prestashop Addon:
Cart abandonment is one of the biggest challenges for eCommerce stores. Many potential customers add items to their cart but leave the site without completing the purchase. Therefore, this represents a lost opportunity for sales and email collection. On the other hand, the Abandoned Cart Addon for Prestashop by Knowband offers a perfect solution to tackle this issue and grow your email list.
With this addon, you can:
Capture emails at checkout: Knowband’s Prestashop serial reminder addon collects the email addresses of customers as they proceed through the checkout process, even if they abandon the cart.
Send automated email reminders: You can set up automatic email reminders to encourage customers to return and complete their purchases. Therefore, this is a great way to re-engage lost customers.
Track abandoned carts: The addon gives you detailed reports on cart abandonment rates, allowing you to optimize your strategies for better results.
By capturing customer emails early in the checkout process, you not only reduce cart abandonment but also increase the size of your email list with valuable leads.
2. Spin and Win – Entry, Exit, and Email Subscription Pop-up – Prestashop Addon:
Interactive pop-ups are one of the most effective ways to engage visitors and incentivize them to subscribe to your email list. The Spin and Win – Prestashop Addon by Knowband is a fun and interactive gamified pop-up that makes email collection more exciting for your customers.
This addon allows you to:
Offer rewards for email subscriptions: The pop-up gives users a chance to win discounts or special offers in exchange for subscribing to your newsletter.
Customize the pop-up appearance: You can easily adjust the design, content, and placement of the pop-up to match your brand’s style and engage users effectively. Furthermore, this enables more customization options for Prestashop admins.
Trigger the pop-up based on user behavior: Whether a visitor is entering, leaving, or spending time on your site, you can configure the pop-up to show at the right moment, ensuring maximum visibility.
The Spin and Win Addon adds an element of fun while collecting email addresses, increasing the likelihood of visitors opting into your mailing list.
3. Affiliate and Referral Program – Prestashop Addon:
One of the most powerful ways to grow your email list is through referrals. Word-of-mouth marketing has always been an effective strategy, and the Affiliate and Referral Program Prestashop Addon helps you take full advantage of it.
Here’s how it works:
Incentivize customers to refer others: You can offer rewards or commissions to customers who refer your store to their friends and family. As part of the referral process, you collect the email addresses of the referred individuals.
Track affiliate performance: The Affiliate module for Prestashop offers a detailed dashboard where you can track the performance of your affiliates and the effectiveness of the referral program.
Automated email notifications: When someone joins your referral program or makes a referral, automated emails keep both the referrer and the new customer informed, growing your email list along the way.
This addon not only helps you generate new leads but also encourages your existing customers to become brand advocates, further growing your email subscriber base.
4. Back in Stock Notification – Prestashop Addon:
Stockouts are frustrating for both customers and store owners, but Knowband’s Prestashop Back in Stock Notification turns this issue into an opportunity to grow your email list. When products are out of stock, potential customers can subscribe to be notified via email when the product is back in stock.
Key features include:
Automated email alerts: As soon as a product is restocked, the addon sends automated email notifications to subscribed customers, encouraging them to return and make a purchase.
Capture interested leads: By offering a “Notify Me” option on out-of-stock product pages, you capture the email addresses of visitors who are genuinely interested in purchasing specific products.
Detailed reports: The addon provides insights into the number of customers who have subscribed for stock alerts, allowing you to gauge interest in specific products.
With this addon, you not only capture valuable emails but also increase your chances of converting interested shoppers into loyal customers.
5. Loyalty Points – Prestashop Addon:
Customer loyalty programs have long been a reliable method for encouraging repeat business and growing customer engagement. The Loyalty Points Addon for Prestashop allows you to reward your customers for every purchase they make, helping you build long-term relationships and, in turn, grow your email list.
Features of this addon include:
Points for purchases: Customers earn points for every order they place, which can be redeemed for discounts or special offers.
Encourages repeat purchases: As customers accumulate points, they are more likely to return to your store for future purchases, furthering the relationship and making them more likely to sign up for your newsletter.
Automated notifications: The addon sends email notifications when customers earn or redeem points, keeping them engaged with your store and ensuring they remain subscribed to your email list.
By offering rewards through the loyalty program, you can encourage more customers to sign up and stay subscribed to your email list for future offers and rewards.
Conclusion!
Building an email list is essential for the success of any eCommerce store. With Knowband’s top Prestashop addons, you can turn every interaction—whether it’s cart abandonment, a product notification, or a loyalty reward—into an opportunity to grow your email subscriber base.
The Abandoned Cart, Spin and Win, Affiliate and Referral Program, Back in Stock Notification, and Loyalty Points addons are not only powerful tools for capturing email addresses but also offer additional benefits such as increased sales, better customer engagement, and improved retention rates.
Start using these addons today to grow your email list and take your Prestashop store to the next level!