The Black Friday sales touched remarkable heights last year. With a record-breaking $ 3.34 sales, the eCommerce industry saw a boost of around 21%. But beyond the statistics, it is the lesson that the e-retailers should focus on. The incredible achievements of the year 2016 has for sure shaped a lot of trend to follow […]
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6 Ways to Optimize the Consumer Decision Making Process
The idea to persuade the consumer to make a purchase is quite challenging. The problem starts from the minute one as the customer enters the web store. The first thing that a store owner needs to be sure of is the customer’s intention of making a purchase. Once the intention is clear, then, compelling them […]
