What is Bounce Rate?
First, we should know about the term “bounce rate”
In easy words we can say, bounce rate is the ratio between the number of visitors comes on our site and the number of visitors leaves our site from the landing page without navigating to another page.
When visitors or customers land on our website from any other external link for example advertisement, search result, shared link, etc but if they do not visit internal links of the site. This will increase the bounce rate as the server of Google Analytics will not be triggered due to no engagement.
So this will lower our ranking in Search Engine Results which is definitely a great loss for the growth of our website.
When the bounce rate matter
We should keep in mind that if the objective of our website is to share information then bounce does not matter for us. Let us take an example if our webpage gives any text-based information and if visitors came and read the articles and leave our sites. Here the job is done as the visitor got the information.
But the bounce rate really matters if we are looking forward to getting more and more active visitors engaged on our sites.
The major reason for the bounce rate
- The website is taking more time to load.
- Bad user interface and content management.
- The UI of the landing page is complex which not easily understandable for every type of user.
- Visitors didn’t get the information in the smart way which they looked for.
- Internal links of our website are not clearly highlighted for the visitors.
- Unwanted popup on the landing pages.
How to measure the bounce rate
Google provides many useful services for our website. To measure the bounce rate we can use Google Analytics which tracks and monitor the traffics coming on our websites. It calculates the total behavior on our website. So it is a great tool to measure the bounce rate of our website.
URL: https://analytics.google.com/
To use these tools we just need a Google account and link our website with Google Analytics. Note: If you need any help to use this tool please write the query in the comment box given at the bottom of the page.
According to Google
The bounce rate is a single-page session divided by all the sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
How To Minimize The Bounce Rate Of Our Website?
A Good Landing Page
A landing page is the first page where our visitors enter in our website by clicking on the links of search engine results. The first impression is the last impressions so landing page must have a clear and user-friendly interface.
The landing page plays an important role in the good conversions rate. A good landing page should an attractive offer and able to explain why it is valuable for money in concise terms. There should be an “About” section on the landing page and also navigation links should be clearly visible.
The landing page of Knowband is a good example of the landing page.
Reduce Page Load Time
As a user, we can know how irritating to browse the slow pages. Visitors simply press the back button if a page takes more than 5 seconds to load. Unwanted third party scripts on our website also increase the page load time. If we are showing an unoptimized image it also takes more time to load.
Tips: According to Google, a good score for page speed is 85 or above. We can know about the speed of our pages using the Google Analytics tool.
Remove Unwanted Pop-Ups
Unwanted pop-ups and ads on the pages are also responsible to increase the bounce rate.
AB Testing
AB Testing is a useful experiment where two or more designs of the same page will show randomly to the visitors. By seeing the report of the AB Testing we can analyze which design had performed better and given more conversion.
CTA: Call To Action
CTA is just like a hidden trap or baits on our landing page. Newsletter subscription, download button, internal links are some good examples of CTA. These things should be clearly visible on our pages.
Thanks for reading this blog. Hope all five mentioned tips will help you to reduce the bounce rate of your website. You can consider these points according to your business need.
