1.0 Introduction
Every eCommerce store owner goal getting a higher sales and conversion. Promotion and sales can help you to get sales and traffic but it takes a bit of work to put together an effective eCommerce promotion. Prestashop Advance Promotion Manager Addon by Knowband one of the smoothest means to manage the various promotion rules of the Prestashop store. The promotional rules and discounts is an inevitable part of the customer retention and acquisition. However, managing the multiple promotional rules of the site becomes difficult for the store admin at times. This is when the Prestashop Promotion manager module can help the merchants manage the same with minimum hassle.
The Prestashop promotion rule manager addon offers a fully customizable interface. The admin can create desired promotional rules. The created rules can be edited and their priorities can be set from the back-end of the Prestashop addon.
How can Promotion manager help the admin to boost revenue?
Did I say that promotions can increase the revenue? That’s right, I did. Well strategic eCommerce promotions, when implemented correctly, It can great boost to your eCommerce business. Let us discuss some points:
- Promotion is the ideal way to engage people.
- Free shipping is one of the biggest factors in eCommerce business. Online store admin always looks for free shipping. As per the research, 73% of online shoppers stated that free shipping is the #1 criterion for making a purchase.
- Abandoned Cart: Promotion and sales help the eCommerce store owners to get rid of the abandoned cart. 56% of consumers abandon carts when presented with unexpected costs.
- 40% of shoppers prefer receiving discounts over loyalty program points. We live in a world where instant gratification is expected. Meeting shopper’s needs immediately results in more sales.
- Promotion and sales help the eCommerce seller retaining leads. As per the research, the old customers spend on average 67% more than first-time customers. If the admin offers the old customer some coupons and deals. They always excited to participate deals and you can retain the leads easily.
- Cross-selling is another opportunity to increase your store revenue.
- Buy Something, Get Something Else For Free is one of the best promotion to attracting the customers. Online shoppers always looking for free gifts, vouchers and coupon etc.
- First Time Visitors You can make the deals when the customer visits the first time to get some additional discount. This helps you build the brand loyalty.
- Holiday / Seasonal Promotions (Black Friday, Christmas New Year’s resolutions and other) Holiday promotion is great to help the admin to boost sales. The eCommerce seller can make the deal the Holiday seasons.
1.1 Merchant Benefits
Listed below are some of the benefits offered to the admin by the Prestashop advance promotion manager module:
- This Prestashop Advance Promotion manager extension allows the e-merchant to create unlimited promotion rules and edit/delete the same just at a button click.
- The front-end display pattern can be set as per the wish of the store admin.
- The Prestashop promotions rules manager module by Knowband allows the store admin gets an option to set the computation rules for each deal.
- Even the cart rules can be fixed from the back-end of the Prestashop extension.
- The Prestashop deal manager addon enables the e-merchant to offer a fixed discount, percentage discount or a free gift to the store visitors.
- This Prestashop advance promotion manager addon is one of the ways to increase the average cart value of the customers and motivate them to complete their transaction without abandoning their cart.
- The validity duration of the deal can be fixed at a button click.
- The e-merchant can select the category in which he wants to include the rules of the promotion.
- The sore admin even get an option to choose the products that he want to exclude from the offers.
1.2 Project Objectives
Prestashop Advance Promotions Manager module offers a number of optimization options. The project objective are listed below:
1. The process of including the general information of promotion rules.
2. The ways to set the rules for each promotion deals.
3. The computation ways of the promotions.
4. The cart rule action computation.
2.0 Installation
After purchasing Prestashop deal manager module, you will get following files as listed below:
1. Zipped file containing the source code of the Prestashop promotion manager addon.
2. User Manual
Follow the following steps to install the Prestashop addon:
1. Unzip the zipped file. It would contain files and folders as shown below –
2. Copy all the files and folders of unzipped folder and paste them in the “Modules” directory of your store on the path – Root Directory/modules/.
3. Now module is ready to be installed on your store and you can find that in Store Admin -> Modules and Services. It would shown as below –
In case, you are not able to find module in admin modules list, please try searching module with following details –
Keyword – Advance Promotions Manager
Category – Pricing and Promotion
Filter By – Installed & Not Installed / Enabled & Disabled
4. Click on “Install” button to install the module. It would show a pop-up for your confirmation. Click on “Proceed with the installation” option. This step will install the module and show notification – “Module(s) installed successfully”.
3.0 Admin Interface
Prestashop promotions manager module offers an easy-to-use interface for effortless promotion management. The entire promotional deals created by the admin is listed in the back-end of the Prestashop plugin as shown in the image below:
The store admin can drag and drop the promotion rules to change their position as well as priority.
Let us discuss the various configuration options are discussed below:
3.1 How to create the Promotion Rules?
The already created promotional offers can be viewed in the admin interface. In order to create a new rule, click on ‘Add New Rule’ or the ‘+’ sign in the top right side as shown below:
You’ll be redirected to the Rule creation page. The promotional rules will be listed in the page. The e-merchant can set the position of the promotion rule just by dragging and dropping them.
Few examples of the Promotion rule:
A. Buy X Get Y Free (Buy 1 Get 1 Free)
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
- Computation Type: For applying Buy 1 Get 1 offer, you need to select Product option. After selecting Product. You need to fill following options:
- Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
- Number of Product: For applying Buy 1 Get 1 offer, You need to enter the 1 no of products required to be present in the cart for the offer computation.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: For applying Buy 1 Get 1 offer, You need to enter the 1 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, the Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: In this tab, you can select Free Gift.
- Select Gift Card Product: In this tab, select the name of the product that will be automatically shown on the checkout page of the customers.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Allow Free Shipping: Enable to allow free shipping to the customers.
- The number of impacted products: In this tab, you can enter the no of product that can be impacted by this promo rule.
B. Buy X Items & Get Free Shipping (Buy 1 Get Free Shipping)
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
- Computation Type: You can select either ‘Product’ or ‘Category’. You can select the Product. You want to enter this information.
- Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
- Number of Product: Enter the 1 no of products required to be present in the cart for the offer computation.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default, it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: You can enter the 1 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, The Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: The e-merchant can give a discount of Fixed Amount, Percentage or a Free Gift. Select any one option here.
- Select Gift Card Product: In this tab, select the name of the product that will be automatically shown on the checkout page of the customers.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Allow Free Shipping: Enable to allow free shipping to the customers.
- Number of impacted products: In this tab, you can enter the no of product that can be impacted by this promo rule.
C. Buy X Items of a Product & Get Y% Discount(Buy 2 Items of a Product & Get 30% Discount)”
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
- Computation Type: You can select either ‘Product’ or ‘Category’. You can select the Product. You want to enter the these information.
- Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
- Number of Product: Enter the 2 no of products required to be present in the cart for the offer computation.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: You can enter the 2 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, The Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: The e-merchant can select the Percentage. When Percentage is selected, enter the percentage value that you want to offer as discount as shown below.
For example: If you enter the 30% discount on the product. Set percentage apply on the front end.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Maximum Amount Currency: Choose the currency in which the maximum amount fixed above is to be considered. For example, you can select the USD.
- Maximum Amount Tax Included: Enable if you want to include the tax in the maximum amount fixed above.
- Allow Free Shipping: Enable/Disable the free shipping to the customers.
- Number of impacted products: In this tab, you can enter the no of product that can be impacted by this promo rule.
D. “Buy X Items of a Product & Get Y Discount(Buy 3 or more items for full price and get $50 discount)
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
Computation Type: You can select either ‘Product’ or ‘Category’. You can select the Product. You want to enter the these information.
Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
Number of Product: Enter the 3 no of products required to be present in the cart for the offer computation.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default, it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: You want to enter the 3 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, The Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: The e-merchant can select the Percentage. When the Fixed amount is selected, then, the admin will be asked to fill this information.
- Reduction Amount: This is the discount amount that will be offered to the customers. If You enter the $50. The $50 discount fixed on the front end.
- Reduction Amount Currency: Select the currency in which the discount is to be offered.
- Reduction Amount Tax Included: If enabled the tax will be included in the reduction amount.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Allow Free Shipping: Enable/Disable the free shipping to the customers.
- Number of impacted products: In this tab, you can enter the no of impacted products
E. Get X% Discount on Y Cart Total” For example (Get 20% Discount on $100 Cart Total)
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
- Computation Type: You can select either ‘Product’ or ‘Category’. You can select the Product. You want to enter the these information.
- Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
- When the Cart Amount is selected, the admin will be asked to fill following options.
- Cart Amount: If You want to fix $100 cart amount. The fixed Cart amount will be applicable on the Front end.
- Cart Amount Currency: Choose the currency in which you want to consider the order amount.
- Cart Amount Tax Included: Enable this feature to include the tax amount while considering the cart value.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default, it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: You can enter the 2 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, The Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: The e-merchant can select the Percentage. When Percentage is selected, enter the percentage value that you want to offer as discount as shown below.
For example: If you want to enter the 20% discount on the product. Set percentage apply on the front end.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Maximum Amount Currency: Choose the currency in which the maximum amount fixed above is to be considered. For example, you can select the USD.
- Maximum Amount Tax Included: Enable if you want to include the tax in the maximum amount fixed above.
- Allow Free Shipping: Enable/Disable the free shipping to the customers.
- Number of impacted products: In this tab, you can enter the no of product that can be impacted by this promo rule.
F. Get X Discount on Y Cart Total “For example “Get $20 Discount on $200 Cart Total.
1. You will go to General settings tab enter the deal name, description, status and select the store in which you want to offer the feature.
2. In the Rule Condition tab, you will enter the promotion rule validation date & time, applicability, minimum cart amount, cart amount currency, cart amount tax, cart amount shipping. They can also select the customer whom he/she want to offer the discount.
3. The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
- Computation Type: You can select either ‘Product’ or ‘Category’. You can select the Product. You want to enter the these information.
- Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
- When the Cart Amount is selected, the admin will be asked to fill following options.
- Cart Amount: If you want to enter the $20 discount on the product. Set fixed discount to apply on the front end.
- Cart Amount Currency: Choose the currency in which you want to consider the order amount.
- Cart Amount Tax Included: Enable this feature to include the tax amount while considering the cart value.
- Consider Products with Reduction: Switch the button ‘On’ if the rule computation will consider the product with reduction.
- Allowed Category: Select the categories in which you want to apply the offer rule. By default, it will be applicable in all the categories.
- Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
- Minimum Cart Items Required: You can enter the 1 no of items required in the cart of the customers for availing the offers.
4. In the Cart rule action tab, The Prestashop store admin can set the cart rules for the offer in this section.
- Reduction Type: The e-merchant can select the Percentage. When the Fixed amount is selected, then, the admin will be asked to fill this information.
- Reduction Amount: This is the discount amount that will be offered to the customers. If You want to enter the $200. The $200 discount fixed on the front end.
- Reduction Amount Currency: Select the currency in which the discount is to be offered.
- Reduction Amount Tax Included: If enabled the tax will be included in the reduction amount.
- Cart Rule Validity: Enter the validity period (in days) of the rule.
- Allow Free Shipping: Enable/Disable the free shipping to the customers.
- Number of impacted products: In this tab, you can enter the no of product that can be impacted by this promo rule.
3.1.1 General Information
Enter the basic information of the offers here. The various options in this tab are discussed below:
Rule Name: It specifies the name of the offer that will be displayed in the front-end of the website.
Description: enter the description of the offer in this section.
Status: You can enable/disable the promotion offer from here. If disabled, the offer will not be shown in the front-end.
Store: The Prestashop advance Promotion manager module offers multi-store compatibility. You can select the store in which you want to include the promotion offer rule.
Compatible with other Cart Rules: If this functionality is enabled, then, the offer will be compatible with other cart rules as well.
3.1.2 Rule Condition
The ‘Rule Condition’ tab allows you to set the rule for the offers.
Valid From and To: Enter the start and end date of the offer. The offer rules will be only applicable in this duration.
Applicable On: The rules will either be applicable on all the orders or the first order of the customer. The admin can select any one of the order type from this field.
Minimum Cart Amount: Enter the minimum cart amount for making offer rule applicable.
Minimum Cart Amount Currency: Select the currency in which the minimum cart amount is to be considered.
Minimum Cart Amount Tax Included: If enabled, the minimum cart amount will be considered including the tax.
Minimum Cart Amount Shipping Included: If enabled, the minimum cart amount will be considered including the shipping charges.
Allowed Customer Group: The admin can make the offer accessible to a selected customer group. You can choose from Visitors, Guest or Registered Customers.
3.1.3 Computations
The computation rules for the promotions can be set from the back-end of the Prestashop promotion manager addon.
1. Computation Type: The admin can select either ‘Product’ or ‘Category’. The computation will be done according to the type selected.
2. Computation Method: The offer rules will be computed based on the number of products added in the cart or the cart value. The admin can select the desired option here.
2.1 In case you choose the Number of Product option, then, you need to enter the minimum number of products required to be added in the cart in order to avail the offer.
On selecting this option, you’ll be required to fill following options.
Number of Product: Enter the minimum number of products required to be present in the cart for the offer computation.
2.2 When the Cart Amount is selected, the admin will be asked to fill following options.
Cart Amount: Enter the minimum cart value of the customers required for availing the promotional offer.
Cart Amount Currency: Choose the currency in which you want to consider the order amount.
Cart Amount Tax Included: Enable this feature to include the tax amount while considering the cart value.
3. Consider Products with Reduction:Switch the button ‘On’ if the rule computation will consider the product with reduction.
4. Allowed Category: Select the categories in which you want to apply the offer rule. By default it will be applicable in all the categories.
5. Product to Exclude: Enter the name of the product that you want to exclude from the offer rules.
6. Minimum Cart Items Required: Enter the minimum number of items required in the cart of the customers for availing the offers.
3.1.4 Cart Rule Actions
The Prestashop store admin can set the cart rules for the offer in this section:
1. Reduction Type: The e-merchant can give a discount of Fixed Amount, Percentage or a Free Gift. Select any one option here.
1.1 When Fixed amount is selected, then, the admin will be asked to fill these information.
Reduction Amount: This is the discount amount that will be offered to the customers.
Reduction Amount Currency: Select the currency in which the discount is to be offered.
Reduction Amount Tax Included: If enabled the tax will be included in the reduction amount.
1.2 When Percentage is selected, enter the percentage value that you want to offer as discount as shown below.
1.3 In case of Free Gift, enter the name of the product and hit the search button. The same product will be automatically shown in the checkout page of the customers.
2. Cart Rule Validity: Enter the validity period (in days) of the rule.
Maximum Amount: Enter the maximum amount of discount allowed.
3. Maximum Amount Currency: Choose the currency in which the maximum amount fixed above is to be considered.
4. Maximum Amount Tax Included: Enable if you want to include the tax in the maximum amount fixed above.
5. Allow Free Shipping: Enable to allow free shipping to the customers.
6. Number of impacted products:
4.0 Website UI
The promotion rule created in the back-end of the Prestashop promotion rule manager extension will be displayed on the checkout page of the website as shown in the image below. The discount offered will be automatically deducted from the cart value.
Now you can try Prestashop Advance Promotion manager addon for on your Prestashop website. KnowBand Prestashop deal manager extension helps you engage more customer to your store & increase the customer base.
Module Link: https://www.knowband.com/prestashop-advance-promotion-manager
Watch Video: https://www.youtube.com/watch?v=BrJ6hqNhKiQ&feature=youtu.be
Admin Demo Link: https://psm.knowband.com/promotions/16/admin1/index.php?controller=AdminLogin&token=ffa17b0c72ff8c0ab7cf3e344c5ae4fc&redirect=AdminModules
Front Demo Link: https://psm.knowband.com/promotions/16/en/
Addon Store Link: https://addons.prestashop.com/en/promotions-gifts/30307-knowband-advance-promotion-manager.html