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Opencart Abandoned Cart Module
Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a puppy wearing a cute little Hat in Aisle 3. You promptly forget about whatever it is you were thinking of buying, watch the Puppy for a while, then walk out of the store.
Admittedly, this scenario is… unlikely. However, this happens all the time in the world of eCommerce. Despite your best-laid plans, users visit your site, start shopping, then close the tab so they can watch the latest trailer for Season 3 Stranger Things, never to Return.
This is what shopping cart abandonment is. Shopping cart abandonment is when shoppers ad an item or items to a website's shopping cart, but leave before finishing the transaction.
Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Unfortunately, it’s also impossible to mitigate against entirely – some people will inevitably abandon their carts before crossing the line and making a purchase.
With the help of OpenCart Reduce Abandoned cart addon, you can see a significant reduction in your shopping cart abandonment rate. By sending reminder emails, you will be able to follow up with those prospects who have failed to complete the purchase and left their cart abandoned.
1- When would a shopping cart be marked as abandoned by the OpenCart Abandoned Cart Extension?
If the customer adds a product into the
shopping cart but leaves your OpenCart store without placing an order for the
product then the shopping cart will be marked abandoned by the extension. You
can specify the time delay after which the pending shopping carts will be
marked abandoned. You can specify this time-delay from the Settings tab in the
back-end.
2- How can I set up the settings of the OpenCart Abandoned Cart extension?
In the back-end, there are various settings
including General Settings, Email Template Settings, Serial Reminder settings,
etc. You can open each of the settings and configure them according to your
preferences and business needs.
3- How can I offer discounts and coupon codes in the follow-up emails?
With the OpenCart Abandoned Cart Module, you
can send discounted as well as non-discounted emails. In the discounted emails,
you can highlight an exclusive discount and a coupon code to encourage the
shoppers to purchase the product.
In the Email Templates tab, you can
customize the content of the discounted email.
Please refer to the section “Send Discounted E-mail” in the user manual.
4- What would happen when a customer purchases the pending products and completes his purchase?
After the customer comes back to your store
and purchases the product, the abandoned cart will be considered as converted
and will be shifted from Abandoned Cart to Converted Cart section in the back-end of the OpenCart Abandoned Cart Plugin.
Please refer to the section “Converted Carts”
in the user manual.
5- Can I check the sent abandoned cart emails or which customers have received the reminder emails?
In the Abandoned Cart tab, you can check all
the reminder emails sent to the online shoppers by the OpenCart Abandoned Cart
Emails extension. You can also view the coupon code sent to the customers. From In the same tab, you can send the reminder emails as well to particular customers
and can remove a particular abandoned cart from the list.
6- How does the extension works and sends the reminder emails?
The OpenCart Abandoned Cart Reminder extension allows you to add a time-delay after which the extension marks the
pending carts abandoned. After that, you can set up the Cron which will automatically
send all the reminder emails to the customers after the specified time-delay.
You need to customize and finalize the email content also before sending the
emails. You can also take assistance from our support team in case of any
confusion or query.
7- Why the extension is not sending the follow-up emails if I have some abandoned carts in my store but?
There can be some reasons when the OpenCart
cart reminder module doesn’t send reminder emails even if the shopping cart has
some pending products. The emails will not be sent if the user doesn’t have an
email address, or if the cart amount is less than the specified minimum amount
value to be eligible to be marked as an abandoned cart. The OpenCart Cart
Abandoned Cart module will send the emails after the specified time-delay only. Till
then, it will not send any email. You need to pay attention to the mentioned
time-delay also while checking the sent emails.
8) Does the test emails have dummy data or have the same data as the original reminder emails?
The test emails will have the same data as
specified in the back-end. When you enable the Test Mode, the extension stops
sending emails and the emails will only be sent to the given test address.
Before sending the test email, you can check the content of the email and after
that, you can cross-verify the email with the test email. The content will be
the same.
9) Does the OpenCart Abandoned Mails extension is multi-store compatible?
Yes, the extension is multi-store and
multi-lingual compatible.
10) When does an abandoned cart consider converted or recovered?
When the customer revisits your online store
and purchases the pending items, then the cart will be marked converted. The
cart which was shown in the Abandoned Cart tab, will be shifted to the
Converted Cart section after it is recovered.
11) How can I check that the reminder emails are working?
You can go to the Converted Cart section of the OpenCart Abandoned Cart Extension to check all the recovered carts which are converted because of abandoned cart emails.